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- It is the sum total of the attitudes, preferences, beliefs and decisions regarding the consumers behavior when purchasing a product or service in a market. MBA Skool
- Example sentence(s)
- Complex buying behavior is encountered particularly when consumers are buying an expensive product. In this infrequent transaction, consumers are highly involved in the purchase decision. Consumers will research thoroughly before committing to invest. - clootrack by
- Studying consumer behavior also helps marketers decide how to present their products in a way that generates a maximum impact on consumers. Understanding consumer buying behavior is the key secret to reaching and engaging your clients, and converting them to purchase from you. - omniconvert by
- An example of dissonance-reducing buying behavior may be purchasing a waffle maker. In this case, a customer won’t think much about which model to use, chousing between a few brands available. - snovio by
Compare [close] - Romanian
- Marketing
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- Term
- comportament de cumpărare
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- Definition(s)
- Comportamentul de cumpărare al consumatorului, ca domeniu recent de cercetare al marketingului, se referă la comportamentul consumatorilor finali, care cumpără bunuri şi servicii pentru consum personal – persoane individuale şi gospodării - prin care îşi satisfac cerinţele curente sau îşi indică rolul în societate. Bazele generale ale marketingului - by Radu DANAILA
- Example sentence(s)
- Pentru activitatea de marketing prezintă interes faptul că unele grupuri: sunt formale, iar altele sunt informale, ceea ce influen ţează comportamentul de consum şi cumpărare. - http://www.managementmarketing.ro/ by Radu DANAILA
- Comportamentul de cumpărare și consum este influențat de: vârstă, sex, mărimea familiei, nivelul de instrucție, categoria socio-profesională, venitul, mediul de rezidență și tipul de habitat. - http://www.ssmar.ase.ro by Radu DANAILA
- Intr-un studiu comportament de cumparare urmarim sa identificam elementele cheie care caracterizeaza procesul de cumparare. - https://www.studiu-de-piata.ro/ by Radu DANAILA
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