English term
cost-per-click
PPC and CPC are often used interchangeable within the advertising community, however generally speaking PPC is used to describe the type of advertising program you are running. CPC, which stands for cost-per-click, is usually used in communicating what you are actually paying per click within your advertising program. To use appropriately in discussion you may say, "We want to run a PPC Advertising Campaign with Google and we want to average our CPC at $0.75." The CPC cost is set by a Bidding process. (SwissMadeMarketing)
More often than not, cost per click is a big pain point that gets PPC advertisers worried. (Neil Patel)
There are a lot of different elements that go into a successful PPC account, but few things are more frustrating than setting up your account only to have your clicks limited by a high cost per click (CPC). (Portent)
| 5 +4 | coste por clic (CPC) |
Lucía López Otal (X)
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Mar 9, 2020 23:54: changed "Kudoz queue" from "In queue" to "Public"
Apr 4, 2020 14:55: changed "Stage" from "Preparation" to "Submission"
Apr 8, 2020 13:54: changed "Stage" from "Submission" to "Completion"
Proposed translations
coste por clic (CPC)
«Con las pujas de coste por clic (CPC), solo pagará por cada clic en sus anuncios». (Google Ads)
«Una empresa de alquiler de coches realiza una campaña específica de anuncios para dispositivos móviles con posibilidad de realizar llamadas. La campaña, que se anuncia para usuarios que estén en un radio de 20 km de distancia del aeropuerto de Madrid, ha mostrado los anuncios 500 veces, se han realizado 20 clics y la empresa ha recibido 15 llamadas. El coste por clic es de 0,50 €, por lo tanto, al recibir 20 clics, el coste total será el siguiente: 0,50 € x 20 = 10 €». (Human Level)
«Es importante recordar que la metodología de los coste por clic consiste en un sistema de pujas. La campaña comienza con la creación de ciertos anuncios de texto, elección de las palabras claves, y la toma de decisión de cuánto se quiere pagar por visitante cualificado». (Wikipedia (ES))
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