This site uses cookies.
Some of these cookies are essential to the operation of the site,
while others help to improve your experience by providing insights into how the site is being used.
For more information, please see the ProZ.com privacy policy.
This person has a SecurePRO™ card. Because this person is not a ProZ.com Plus subscriber, to view his or her SecurePRO™ card you must be a ProZ.com Business member or Plus subscriber.
Affiliations
This person is not affiliated with any business or Blue Board record at ProZ.com.
Services
Translation, Editing/proofreading, Subtitling
Expertise
Specializes in:
Government / Politics
Geology
IT (Information Technology)
Law (general)
Telecom(munications)
Tourism & Travel
Computers (general)
Certificates, Diplomas, Licenses, CVs
Also works in:
Law: Contract(s)
Environment & Ecology
More
Less
Rates
Italian to English - Standard rate: 0.09 EUR per word / 30 EUR per hour
Source text - Italian Il bucato senz'acqua, il dentifricio a ultrasuoni, il fondotinta che usa tecnologie automobilistiche... Ecco che cosa stanno sfornando i 7.500 cervelloni della Procter & Gamble.
Cincinnati, Ohio, mercoledì 10 novembre: in pantaloni e giacca neri, camicia grigio fumo, capello bianco tagliato alla moda e viso abbronzato, Alan George Lafley, 57 anni, numero uno operativo della Procter & Gamble, la più grande azienda americana del largo consumo, si muove sotto i riflettori con l'abilità consumata di un attore di Hollywood. Ma non si tratta di una puntata straordinaria di Sentieri, la soap opera inventata nel lontano 1933 per lanciare un sapone del gruppo e che ancora oggi viene girata negli studi della corporation. Quello che va in scena in un avveniristico teatro allestito nel quartier generale della società assomiglia piuttosto a un film di fantascienza. Titolo: «Flashpoint»
Ovvero: la grande fiera dell'innovazione targata Procter. «Vogliamo vincere sul mercato attraverso l'innovazione ispirata dai consumatori» proclama Lafley al pubblico, circa 2 mila manager accorsi da tutto il mondo. E ancora, in un crescendo di luci e suoni: «Entro il 2007 il 50 per cento delle tecnologie e delle idee di prodotto dovranno venire dall'esterno». Applausi di consenso.
Translation - English
Cincinnati, Ohio, Wednesday November 10: Alan George Lafley, 57, number one man at Procter & Gamble, the largest American convenience goods company in the world, is wearing a black suit and a smoky grey shirt, his white hair is fashionably styled and his face suntanned as he moves into the spotlights with the savoir faire of a seasoned Hollywood actor. We are not here for a special episode of Sentieri, the soap opera which was invented back in 1933 to launch one of the company’s soap ranges, and which is still to this date filmed in the Corporation’s studios. What is being filmed, in a futuristic theatre specially created inside the company’s headquarters, is more reminiscent of a Science Fiction film. Title: «Flashpoint»
In other words: An extensive show of innovation by P&G. “ We want to win market share by using consumer inspired innovative products” says Lafley to his audience, made up of around two thousand managers from all parts of the world. And then, accompanied by a crescendo of lights and sounds: “ By 2007, 50 percent of technologies and product ideas will have to come from outside”. This comment is greeted with a burst of applause.
Expertise