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Are you interested in learning how to get a positive response to your marketing emails? Do you want to know how to start a dialogue with a stranger (but a valued prospect)? This course provides you with tips and ready templates to make that happen by helping you to design that email.
The session recording is available here
Description
The course provides 20 tested tips and templates to make a killer email to market your products and services to strangers. Email remains the oldest but most-used marketing tools by freelancers and small agency owners.
Target audience
Freelancers new in business.
Established freelancers.
Agency owners.
Freelancers planning to start an agency.
Learning objectives
1. The underpinnings of email communication and why email marketing fails.
2. How to increase the response ratio (Email replied / Email sent)
3. How to write an email targeting the incentive for the recipient to read?
4. How to design some templates and rotate them creatively ?
5. Issues to be remembered while writing a marketing email.
Prerequisites
No prior experience or knowledge needed.
Program
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The power of email and its interaction with recipient's mind will be discussed, taking cue from cybernetics, cultural studies, man-machine interaction and neuro-linguistic programming
Topics:
1. Building blocks of email design will be provided
2. Key oversights will be mentioned (leading to being ignored or not responded )
3. 20 templates will be discussed
4. These templates will be classified under 4 groups for ease of organization and usage
5. Customization of these templates to increase their reach and usage
Registration & payment information
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Click on the buy button on the right to purchase your seat
Participation fee includes:
• access to webinar session.
• unlimited access to the webinar recording.
• powerpoint slides to remind participants of the key points and lessons learned.
• certificates of attendance.
How do I purchase my spot?
To purchase your seat at this session please click on the "buy" button. Available slots are limited and will be assigned to registered and paid participants as soon as payment is reported. Early payment is advised in order to secure participation. Allow some time for payment processing if you are paying by wire transfer.
After your payment is received, your status will be changed to “registered and paid” and your spot for the session will be secured. An invoice and receipt of payment will be sent to you for your records.
How do I access the online platform?
72 hours before the webinar takes place, you will receive an invitation to join the session. Please, click the registration link or button provided in the invitation email and complete the registration form.
System requirements
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For PC-based Organizers and Attendees
• Required: Windows® 7, Vista, XP, 2003 Server or 2000 (Linux is not supported)
• Required: Internet Explorer® 6.0 or newer, or Mozilla® Firefox® 3.0 or newer (JavaScript™ and Java™ enabled) . If needed, download Java here.
• Internet Connection Required: Cable modem, DSL, or better recommended
• Recommended: Minimum of Pentium® class 1GHz CPU with 512 MB of RAM (2 GB of RAM for Windows Vista)
For Mac®-based Users
• Required: Mac OS® X 10.4 (Tiger®), OS X 10.5 (Leopard®), OS X 10.6 (Snow Leopard®)
• Required: Safari™ 3.0 or newer, Firefox® 2.0 or newer; (JavaScript™ and Java™ enabled)
• Internet Connection Required: Cable modem, DSL or better recommended
• Required: PowerPC G4/G5 or Intel processor, 512 MB of RAM or better
To Use VoIP (microphone and speakers OR headset)
• Required: Fast Internet connection (384 kbps or more recommended)
• Required: Speakers (USB headset recommended)
• NOT required: Microphone - you can communicate with the trainer with a headset.
Recommendations:
• For the visual section of the training course, we recommend that you have a 64kbps link. This means using an ISDN line or Broadband.
• We recommend that you log in 30 minutes in advance of the start time to prepare for the training course.
• Please mute your phone during the training course to ensure that there is no background noise during the audio section.
Courses will be open half an hour before the start time. Please login before the start time to ensure that everything on your system is working correctly.
Bio: Pritam Bhattacharyya is essentially a Bengali/Sylheti/Assamese linguist with 11 years of experience. He is the Founder and Chief Wordsmith of an agency called Wordsmith Communication. which apart from language services in pan-Indic languages provides Creative Content and Print on Demand Services. He is editor of www.pentasect.com - a bilingual (English / Bengali) cultural monthly ezine on Greater Bengal. He had worked as a Telecom Engineer and later as a IP Network Manager in various cross-cultural Telecom teams worldwide. He holds his Bachelor's Degree in Electronics and Telecommunication Engineering and Masters in Communication Management from Strathclyde Business School, Glasgow. Pritam lives and works in Calcutta, India his city by adoption. His b-log on translation and online business can be seen here at http://wordsmithofbengal.wordpress.com
The link to the session recording will be sent to you, and other attendees, in the next days.
Thanks for your patience.
Regards,
Soledad
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"The course was very well presented with examples related to the speaker's experience. The provided m..." Read moreaterial was excellent.
The content of the course was well exposed and logical."
"I got some useful tips out of the seminar. Thank you.
However one hour is not really enough to di..." Read moreg deeper into the topic. It would have been interesting to distinguish more, for instance email to agency vs. to an end-client. How to adapt a marketing email to the business culture of your target country. How to address the recipient (by first name, first and last name? etc."
"The language in the examples and the examples were not relevant at all for the American market at le..." Read moreast (perhaps even the European market?) "
