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Feb 25, 2020 (posted viaProZ.com): Just finished transcreating some ads for a French food retailer's organic lines, in between translating the up-coming Makay, Madagascar, exhibition for Lyon's Musée des Confluences. Next up are some texts about precious stones for a luxury French jewellery Maison....more, + 11 other entries »
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French to English: Presentation of a runway collection General field: Art/Literary Detailed field: Textiles / Clothing / Fashion
Source text - French Il s’agissait non seulement d’un premier défilé de pré-collection, mais aussi un premier défilé à l’étranger.
Pourquoi la Chine ? G nous a expliqué un petit peu toute à l’heure, mais tout simplement parce la clientèle chinoise est vraiment notre première clientèle à l’échelle mondiale. Donc, on s’est dit qu’il serait tout à fait naturel et approprié d’aller présenter notre premier défilé en Chine pour cette même clientèle justement.
De quoi parle ce défilé ? Très scolairement, il s’agit d’un hommage au cinéma chinois et aux personnages féminins du cinéma chinois. C’est une collection qui est infusée de codes traditionnels de la Chine, mais réinterprétés de manière très « XXXX », toujours avec un souci de féminité et de romantisme en reprenant tous les codes forts de la Maison que l’on connait et que l’on exploite saison après saison. Ici, je vais vous présenter quelques looks qui sont vraiment les looks clés/phares qui ont, en tous cas, eu un énorme succès en showroom.
Tout d’abord, quand on parle d’influences chinoises, on a ici, dans cette première sélection de looks, des vestes matelassées, des vestes en soie rebrodées avec un motif floral très ornemental, du jacquard, ici avec un palmier - c’est un jacquard de soie – et des ensembles qui sont très flous et fluides et qui reprennent, en fait, l’idée d’un pyjama (c’est une façon d’exprimer un nouveau tailleur chez XXXX cette saison).
Translation - English Not only was this our first ever runway show for a Resort collection, it was also the first time we showed abroad.
Why China? Well, G touched on it a little earlier, but in a nutshell, our Chinese clientele is really our biggest client group worldwide. So it was natural, and appropriate, for us to go and hold our first runway show in China for just this audience.
So, what story is this collection telling? It’s a homage to Chinese cinema and its strong female characters. Traditional Chinese cultural references run through the designs, but reinterpreted through the prism of XXXX. There’s all the romance and femininity you’d expect, underpinned by the familiar design signatures we build on season after season. Now I’m going to show you some of the key looks that were big hits in the showroom.
First of all, let’s look at the Chinese influences. Here in this first selection of looks, we’ve got quilted jackets, silk jackets embroidered with very decorative floral patterns, jacquard – this silk one features a palm tree, and delicate flou silhouettes based around the pyjama. The pyjama shape is the basis for our new tailored suits this season.
French to English: Luxury watch description General field: Marketing Detailed field: Advertising / Public Relations
Source text - French L’œil attentif remarque un jeu de lumière permanent qui s’opère sur le mouvement conçu des mains des artisans de la Manufacture et dont certains composants ont été redessinés par XXXX. Travaillé d’un brossé satiné à l’aspect mat très contemporain, le mouvement arbore certains espaces de brillance, mis en valeur par la lumière passant à travers le cristal.
Jouissant d’un nouveau design, le balancier présente ainsi des cannelures mattes sur les dents et brillantes en creux, pour un renvoi des rayons de soleil particulièrement subtil et esthétique au fur et à mesure des rotations dans un sens puis dans l’autre. Un véritable spectacle. Ce jeu de finition est repris sur une autre partie mobile du mouvement, la membrane, qui associe, elle aussi, brillance sur la profondeur et matité extérieure.
Translation - English Closer inspection reveals a continuous play of light on the movement, which was devised by Manufacture artisans and had some of its components redesigned by XXXX. It is worked in a very contemporary-looking matte satin-brushed finish, with a number of shiny areas that are thrown into brilliant relief by the light streaming through the crystal.
A brand new design for the balance wheel features grooves with matte tooth surfaces and shiny hollows: as it rotates back and forth it creates a beautiful pattern of remarkable subtlety, reflecting the sun’s rays in a stunning display. Another mobile part of the movement, the membrane, is adorned with the same play of contrasting finishes – shiny depths, set off by a matte exterior.
French to English: Impressionist painting - Museum notes General field: Art/Literary Detailed field: Art, Arts & Crafts, Painting
Source text - French Sisley s’installe à Marly-le-Roi au printemps 1875 et y demeure trois années. Aussi est-il le témoin privilégié de la grande inondation de 1876.
Il avait déjà peint des inondations à plusieurs reprises, à Louveciennes ou à Hampton Court en Angleterre, mais à Marly il approfondit le sujet qu’il peint six fois.
Chef d’œuvre de l’impressionnisme, le tableau de Rouen montre la maison d’un marchand de vin, «À St Nicolas», posée sur le miroir infini de l’eau de la Seine qui a tout envahi. La maison, reliée à la ville par une passerelle, est improvisée en débarcadère. C’est le point avancé de l’univers solide dans les eaux : un sujet exceptionnel pour un peintre intéressé par l’étude de la lumière et de ses reflets. Comme toujours chez Sisley, la composition est très solidement structurée par un rythme de lignes horizontales et verticales qui délimitent les différentes parties du paysage : le bâtiment massif au second plan, l’eau qui file du premier plan jusqu’à l’horizon, dans un remarquable effet de perspective que n’auraient pas renié les maîtres hollandais du XVIIe siècle. La touche est très large, mais jamais elle ne détruit la forme, ce qui différencie fondamentalement Sisley de Monet. La couleur, à la fois contrastée et pleine de nuances, est d’une extrême délicatesse de tons.
Translation - English Sisley settled in Marly-le-Roi in the spring of 1875 and stayed for three years, so he was there to witness the great floods of 1876.
He had already painted floods several times, at Louveciennes and at Hampton Court in England, but in Marly he was able to devote more time to the subject and painted six canvasses.
A masterpiece of Impressionism, the Rouen painting depicts a wine merchant's house, À St Nicolas, resting on the encroaching flood waters of the Seine as if on a mirrored surface.
The house is being used as a landing stage and a gangway has been improvised to connect it to the town. The building forms the last solid edge impinging on the waters: a fascinating subject for an artist bent on exploring light and reflections.
As always with Sisley, the composition is tightly structured with horizontal and vertical elements framing different parts of the landscape. The building's mass in the middle works with the flat area of water stretching from the foreground to the horizon to give an effect of perspective that the 17th century Dutch Masters would have been proud of.
Sisley's extremely delicate touch with colour enables him to create a scene at once very nuanced yet full of contrasts, while the breadth of the brushwork is not detrimental to the painting's form – a point which differentiates him fundamentally from Monet.
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Years of experience: 14. Registered at ProZ.com: Jun 2010. Became a member: Sep 2013.
Credentials
French to English (Institute of Translation and Interpreting)
Ask me what I do for a living, and I’m only half joking when I reply: ‘I sell dreams.’
As a translator and transcreator, I render the marketing texts of prestigious French and Swiss brands into an English that kindles desire and interest in their luxury, cultural, lifestyle, and travel products.
As a copywriter, I inject storytelling zest into brand content, corporate communications, content marketing, ad campaigns, slogans, and the like. ‘What’s the angle?’ is always my first question, so I can deliver work that’s fresh, highly readable, and really captures its audience.
I've been official translator for state-of-the-art Musée des Confluences in Lyon – ‘telling the story of humankind’ – and for French regional tourism and economic development agency, Vaucluse Provence Attractivité.
My clients include fashion & lifestyle magazines, hotel groups, high-end jewellers, fragrance houses & leather goods makers, and more. A number of agencies call me first when they need a winning test piece for new business pitches.
I offer proofreading and revision, as well as tutoring for translators who want to up their game and develop a more creative style.
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Member since Sep '13
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