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- V reklamě a marketingu hovoříme o cílové skupině. Definice odpovídá přesně té v anglickém zadání: Tedy skupina potenciálních zákazníků, kterým je daná kampaň (nebo jen reklamní spot atd.) určena - a to bez ohledu na to, zda ji skutečně uvidí nebo uslyší. Lze hovořit také o "cílovém publiku" - nicméně to se používá spíš u filmové tvorby. Own research - by Igor Indruch
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Compare [close] - Romanian
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- Număr mare de persoane; lume; mulţime; totalitate a persoanelor care asistă la un spectacol sau la o conferinţă. ♢ Marele ~ masele largi ale populaţiei. În ~ în văzul lumii; în faţa unui număr mare de oameni. /<lat. publicus, fr. public Dex - by Claudia Anda-Maria Halas
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- audienta-tinta/tintita - segmentul-tinta de public caruia ii este destinata o anumita campanie publicitara (fapt important in selectarea diferitelor canale si suporturi media) - iqads.ro by Claudia Anda-Maria Halas
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Compare [close] - Croatian
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- Publiku čine sve osobe koje se smatraju potencijalnim gledateljima, slušateljima, čitateljima, sudionicima nečega ili korisnicima nekog proizvoda ili usluge. Svaki proizvod, usluga ili događaj ima svoju publiku, koja se može razlikovati po određenim kriterijima (dob, spol, ruralna/urbana, obrazovanje, sklonosti, navike, itd.), a tvrtke nastoje usmjeriti svoje marketinške kampanje na ciljnu publiku, to jest na osobe za koje smatraju da bi bile sklone ili da bi trebale prihvatiti ono što nude. Own research - by Kristina Kolic
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- "Borba za publiku, za što veću čitanost, slušanost i gledanost, ovisi zapravo o borbi da se što veći broj korisnika »preda u ruke« oglašivačima, jer o broju korisnika ovisi i dobitak - veliki novčani profit - od promidžbe." - Glas Koncila by Kristina Kolic
- "Troškovi oglašavanja rastu, a publika se nastavlja fragmentirati i postaje sve izbirljivijom, štedljivijom i lukavijom." - Hrvatska udruga za odnose s javnošću by Kristina Kolic
- "Dakle, razlika u gledanosti/čitanosti nije velika, a još ako se fokusiramo samo na publiku u dobi od 18 do 49 godina, koja je oglašivačima najzanimljivija, tada je ta razlika još manja." - Hrvatsko novinarsko društvo by Kristina Kolic
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Compare [close] Compare [close] - Portuguese
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- There are of course various types of audiences and in Portuguese (like in other languages) we have specific words for TV audience, Radio audience, etc. When referring to audience in general such as the case in marketing one would use the expression "público" or depending on the context "público-alvo". Own research - by Lidia Saragaço
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- Há questões recorrentes que me chateiam imenso em todas as conversas sobre a criação ou consolidação de públicos para a cultura, desde as opções de programação dos diferentes espaços, às estratégias de divulgação, políticas de preços… - diário de bordo blog by Lidia Saragaço
- O nosso projecto exige a definição de vários públicos-alvo: o público-alvo definido pelo programa Scratch e os públicos-alvo específicos que o nosso projecto visa abranger.
- SCRATCH’ando com o Sapo by Lidia Saragaço
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Compare [close] - Hindi
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- दर्शक, प्रेक्षक
किसी शो, विज्ञापन या अन्य माध्यमों के द्वारा किसी निश्चित उद्देश्य के लिए लक्षित व्यक्तियों का समूह है। Own research - by Amar Nath
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- आपके विज्ञापन की सफलता के लिए अच्छे कीवर्ड्स बहुत महत्वपूर्ण हैं। सही कीवर्ड्स चुनें और अपने विज्ञापनों के लिए आप सही दर्शक चुनते हैं। - adwords.google by Amar Nath
- एक बार दर्शक इस विज्ञापन को देखता है, इस विज्ञापन के दर्शक में जिसके परिणामस्वरूप पर वह शायद क्लिक करें विज्ञापनदाताओं के लिए ले जाया जा रहा है. साइट है, जहाँ एक बिक्री पर उम्मीद है कि एक मौका दिया जा सकता है.
- Hi tech.com by Amar Nath
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Compare [close] - Ukrainian
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- У збірному сенсі: Соціальна спільність людей, об'єднана взаємодією з комунікатором (індивідом або групою), які володіють інформацією та доводять її до цієї спільності. Слово використовується також для позначення загалу слухачів чи глядачів засобів масової інформації. Wikipedia - by Tetyana Dytyna
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- Compare this term in: Serbian, Albanian, Arabic, Bulgarian, Chinese, German, Dutch, English, Spanish, Persian (Farsi), Finnish, French, Hebrew, Hungarian, Italian, Japanese, Latvian, Lithuanian, Norwegian, Polish, Russian, Slovak, Turkish, Vietnamese
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