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- A branding strategy where a marketer with its own brand seeks to partner with an established brand owned by another organization in hopes the synergy of the two brands is even more powerful than a single brand alone. Cox Search, Inc
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- There are a number of reasons companies embark on co-branding programs. To begin with, they're a powerful way of introducing one company's products and services to the loyalists of another. - NewsFactor Network
by - The secret to successful co-branding is to stay true to the brand personality and values, and to choose partners carefully-partners who not only share some of those values, but target similar consumer segments to which value added packages will appeal. - Paul Temporal's Asia Branding Tips
by - Most common methods of co-branding online is offering your services, data, products under different company’s identity, while preserving your own brand in less dominant format. - LightMix Design Studio Blog
by Compare [close] Compare [close] - Dutch
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- Co-branding is een marketingterm voor een voor de buitenwereld duidelijk herkenbare (al dan niet tijdelijke) samenwerking tussen verschillende merken. Own research - by Peter Moor
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- Aan het begin van de 21e eeuw staat co-branding nog steeds volop in de belangstelling. - Babylon
by Peter Moor - Related KudoZ question
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