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          • Term
            • co-branding
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          • Definition(s)
            • A branding strategy where a marketer with its own brand seeks to partner with an established brand owned by another organization in hopes the synergy of the two brands is even more powerful than a single brand alone. Cox Search, Inc
          • Example sentence(s)
            • There are a number of reasons companies embark on co-branding programs. To begin with, they're a powerful way of introducing one company's products and services to the loyalists of another. - NewsFactor Network by
            • The secret to successful co-branding is to stay true to the brand personality and values, and to choose partners carefully-partners who not only share some of those values, but target similar consumer segments to which value added packages will appeal. - Paul Temporal's Asia Branding Tips by
            • Most common methods of co-branding online is offering your services, data, products under different company’s identity, while preserving your own brand in less dominant format. - LightMix Design Studio Blog by
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    • Romanian
      • Marketing
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          • Term
            • co-branding
          • Additional fields of expertise
          • Definition(s)
            • Cobrandingul constituie o alianta intre branduri prin care ambele parti au de castigat. Este o alianta cu caracter temporar, de multe ori se concretizeaza doar cu o simpla promotie. Produsele rezultate dintr-un astfel de parteneriat au dubla paternitate. Cele mai reusite exemple sunt: “Smart”, “Twingo Kenzo”, “SonyEricsson”, “Flanco-Credisson”, “Nestea”. BizWords - by George C.
          • Example sentence(s)
            • Definiţia „co-branding-ului” poate varia de la o reţea de carduri la alta. În general, se referă la existenţa pe faţa cardului a unui logo al reţelei de carduri, precum şi al unui al doilea logo (al unei reţele sau al unei instituţii non-bancare). - Comisia Europeană by George C.
            • MasterCard Europe a anuntat castigatorii premiilor europene pentru carduri co-branded, editia 2008. Ceremonia de decernare a premiilor a avut loc in timpul celei de-a noua conferinte MasterCard pentru programe de afinitate si co-branding, care s-a desfasurat in Malta. - Brandinfo by George C.
            • O alianta intre branduri, prin care se urmaresc solutii de tip castig/castig, ar putea fi preferabila in locul concurentei clasice. In termeni de marketing, aceasta operatiune se numeste cobranding (uneori se mai folosesc si termenii „brand alliance“ sau „brand bundling“). Se poate, de asemenea, vorbi de co-branding promotional, care inseamna aliante pe termen scurt si acopera in special comunicarea, sau de aliante strategice, pe termen lung, ce presupun investitii mari si impartirea costurilor si a riscurilor inovatiei. - IQads by George C.
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