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          • Term
            • co-branding
          • Additional fields of expertise
          • Definition(s)
            • A branding strategy where a marketer with its own brand seeks to partner with an established brand owned by another organization in hopes the synergy of the two brands is even more powerful than a single brand alone. Cox Search, Inc
          • Example sentence(s)
            • There are a number of reasons companies embark on co-branding programs. To begin with, they're a powerful way of introducing one company's products and services to the loyalists of another. - NewsFactor Network by
            • The secret to successful co-branding is to stay true to the brand personality and values, and to choose partners carefully-partners who not only share some of those values, but target similar consumer segments to which value added packages will appeal. - Paul Temporal's Asia Branding Tips by
            • Most common methods of co-branding online is offering your services, data, products under different company’s identity, while preserving your own brand in less dominant format. - LightMix Design Studio Blog by
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    • Hungarian
      • Marketing
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          • Term
            • márkák társítása, márkatársítás, márkatársulás, márkatársítási v. -társulási v. társmárka program
          • Additional fields of expertise
          • Definition(s)
            • "Co-branding refers to several different marketing arrangements: Co-branding is when two companies form an alliance to work together, creating marketing synergy. As described in Co-Branding: The Science of Alliance:[1] “ "the term 'co-branding' is relatively new to the business vocabulary and is used to encompass a wide range of marketing activity involving the use of two (and sometimes more) brands. Thus co-branding could be considered to include sponsorships, where Marlboro lends it name to Ferrari or accountants Ernst and Young support the Monet exhibition." ” Co-branding is an arrangement that associates a single product or service with more than one brand name, or otherwise associates a product with someone other than the principal producer. The typical co-branding agreement involves two or more companies acting in cooperation to associate any of various logos, color schemes, or brand identifiers to a specific product that is contractually designated for this purpose. The object for this is to combine the strength of two brands, in order to increase the premium consumers are willing to pay, make the product or service more resistant to copying by private label manufacturers, or to combine the different perceived properties associated with these brands with a single product." Wikipedia - by Lavander
          • Example sentence(s)
            • "Márkatársítás: Szaporodó jelenség a márkatársítás. Ezekben az estekben két vagy több jól ismert márkát társítanak egy ajánlatban. Az egyes márkát tulajdonosai arra számítanak, hogy a másik márkanév által a saját márkájukat is előnyösebben fogják fogadni a vásárlók vagy javulni fog vételi szándékuk. A társított termékek esetében mindkét márka azt reméli, hogy a másikkal társulva új közönséget tud megszólítani. A márkatársításnak különböző formái vannak. Az egyik az alkotórész-márkatársítása. Van, amikor egy vállalat társítja márkát. Végül találkozhatunk több márkatulajdonos márkatársításával is." - freeweb by Lavander
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