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- Graden af kundernes loyalitet over for et bestemt varemærke - med andre ord hvor sandsynligt det er, at de vil købe det igen. Bruges som indikator for et mærkes værdi. Own research - by Mette Melchior
- Example sentence(s)
- Mærkeloyalitet har gennem tiderne været et af de mest centrale begreber blandt såvel akademikere som praktikere inden for marketing. - Syddansk Universitet
by Mette Melchior - Denne forbrugersegmentering er inspireret af Gallups erfaringer med Conversion Model, der kan skabe et billede af forbrugernes mærkeloyalitet. - Miljøstyrelsen
by Mette Melchior - MediaComs 3D værktøj gør det muligt at måle Audis mærkeloyalitet i den definerede kernemålgruppe og derigennem identificere potentielle målgrupper, der er på vej væk fra Audis konkurrenter. - MediaCom
by Mette Melchior - Related KudoZ question
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- Marketing
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- Term
- Marketing
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- The degree to which a customer is loyal to a given brand in that they are likely to re-purchase/re-use in the future. The level of loyalty indicates the degree to which a brand is protected form competitors. Yellowpencil
- Example sentence(s)
- Companies generated brand loyalty for their products at a time of minimal competition and when mass media were available at comparatively low costs. - JackMyers.com
![](/images/wikiwords/small_grey_arr.gif) - Whether intentionally malicious or innocuous in nature, any exposure to an online threat can impact corporate reputation and ultimately affect revenue, profitability and brand loyalty. - Electronic Retailer Blog
![](/images/wikiwords/small_grey_arr.gif) - Brand loyalty is influenced by a complex blend of attitudes, behaviors and customer experiences. Measuring customer loyalty should reveal if and how your loyalty investments are paying off. - Maritz
![](/images/wikiwords/small_grey_arr.gif) - Compare this term in: Serbian, Croatian, Albanian, Arabic, Bulgarian, Catalan, Czech, Chinese, German, Dutch, Spanish, Persian (Farsi), Finnish, French, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Macedonian, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Swedish, Thai, Turkish, Ukrainian
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