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    • Bulgarian
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          • Term
            • вярност към марката
          • Definition(s)
            • Вярност към марката е степента на предпочитание на потребителя към дадена марка едно­родни стоки (услу ги) на пазара; закупуване и безрезервно консумиране само на една търговска марка Econ.bg - by Angelina Alexandrova
          • Example sentence(s)
            • Рекламата в зависимост от жизнения цикъл на продукта....: - поддържаща/утвърждаваща реклама – за формиране на вярност към марката, ......; - pharmfac.acad.bg by Angelina Alexandrova
            • Дългосрочните програми отлагат във времето получаването на цялостната награда. За да се получи тя е нужно наличие на висока степен на вярност и привързаност към марката и постоянство в потребителското поведение за отстъпка от цената, която се получава за натрупани обеми. - Насърчаване не продаж by Angelina Alexandrova
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    • English
      • Marketing
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          • Term
            • brand loyalty
          • Definition(s)
            • The degree to which a customer is loyal to a given brand in that they are likely to re-purchase/re-use in the future. The level of loyalty indicates the degree to which a brand is protected form competitors. Yellowpencil
          • Example sentence(s)
            • Companies generated brand loyalty for their products at a time of minimal competition and when mass media were available at comparatively low costs. - JackMyers.com
            • Whether intentionally malicious or innocuous in nature, any exposure to an online threat can impact corporate reputation and ultimately affect revenue, profitability and brand loyalty. - Electronic Retailer Blog
            • Brand loyalty is influenced by a complex blend of attitudes, behaviors and customer experiences. Measuring customer loyalty should reveal if and how your loyalty investments are paying off. - Maritz
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    • Japanese
      • Marketing
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          • Term
            • ブランド忠誠度、商標忠誠度、ブランドロイヤルティー
          • Definition(s)
            • ブランドロイヤルティとは、ある特定のブランド製品・商品に対する経験的な満足感から、それらの製品群・商品群の購入に際して反復的かつ盲目的にそのブランドを選好することをいう。 ブランド忠誠度、商標忠誠度とも呼ぶ。 Goo ビジネス EX Own research - by humbird
          • Example sentence(s)
            • アーカーは、ブランド価値を計算するために、エクイティの要素を５つに整理しました。 ①ブランド・ロイヤルティ：商品の継続購入などに示されるブランド忠誠度 ②ブランド認知：ブランドネームをどれだけの人が知っているか ③知覚品質：他ブランドと比較して、全体的な品質面で優れていると感じている度合 ④ブランドイメージ：ブランドに結びついた、特定のプラスの連想。品質は機能が中心となるが、イメージでは感性的な側面が重視される ⑤特許・商標：ブランドに関する所有権 - コンセプトデザインの世界 by humbird
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    • Chinese
      • Marketing
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          • Term
            • 品牌忠诚度
          • Definition(s)
            • 品牌忠诚度是指消费者在购买决策中多次表现出的对特定品牌的偏向性。 Own research - by Nicholas Lee
          • Example sentence(s)
            • 品牌忠诚度的形成不完全是依赖于产品的品质、知名度、品牌联想及传播，它与消费者本身的特性密切相关，靠消费者的产品使用经历。提高品牌的忠诚度，对一个企业的生存与发展，扩大市场份额极其重要。 - Baidupedia by Nicholas Lee
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    • Turkish
      • Marketing
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          • Term
            • marka bağlılığı
          • Definition(s)
            • bir markaya karşı tüketicilerin o marka ile ilgili ürünleri ne kadar sıklıkla yeniden alacağını ve markanın rakipleri karşısındaki tutunma gücünü belirtir. Own research - by Kenan Atalay
          • Example sentence(s)
            • Marka bağlılığı, tüketicinin bilinçli veya bilinçsiz verdiği bir karardır ve tüketicinin ürünü, doğru özellikler, imaj ve kalitenin doğru fiyatta sunulduğunu algılamasının bir sonucudur. - Marketing Turkiye by Kenan Atalay
            • Ürünün tüketimi ya da kullanımı sırasında markaya ait özelliklerin gerçekliğinin kanıtlanması durumunda da müşteri memnuniyeti ve marka bağlılığı oluşacaktır. - Marka iletişimi by Kenan Atalay
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