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          • Term
            • behavioral targeting
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          • Definition(s)
            • A technique used by online publishers and advertisers to increase the effectiveness of their campaigns. Behavioral targeting uses information collected on an individual‘s web browsing behavior such as the pages they have visited or the searches they have made to select which advertisements to be displayed to that individual. Practitioners believe this helps them deliver their online advertisements to the users who are most likely to be influenced by them. Sprythink Inc.
          • Example sentence(s)
            • Behavioral patterns can often reveal far more about an individual's wants and needs than simple demographics. Using AOL's behavioral targeting technology, you can identify the types of patterns that indicate potential customers, and deliver ads accordingly. - AOL Inc. by
            • Since the ad is generated by a consumer’s demonstrated interest, behavioral targeting provides stronger, more promising sales leads, allowing marketers to serve relevant ads anywhere within a network of websites. - CBS Interactive Inc. by
            • Behavioral targeting technologies work by anonymously monitoring and tracking the content read and sites visted by a designated unique user or IP as that user surfs the Internet. - Search Engine Journal by
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    • Turkish
      • Advertising / Public Relations
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          • Term
            • Davranışsal Hedefleme
          • Additional fields of expertise
          • Definition(s)
            • İnternet sitelerinin reklam değerlerini artırmak için kullandığı çeşitli hedefleme yöntemlerini deneyen online yayımcılar için, “Davranışsal Hedefleme” hala en popüler uygulama olarak görülüyor. medyaloji - by Kenan Atalay
          • Example sentence(s)
            • Avrupa’da Davranışsal Hedefleme alanında Pazar lideri Almanya merkezli Wunderloop BT firmasının Türkiye temsilcisi Clickmos Medya, Medyaguru ile de anlaşarak sektörün önemli networklerinden birine daha hizmet vermeye başladı. - clickmos by Kenan Atalay
            • Örneğin Google, geçtiğimiz günlerde kullanıcılara daha fazla kontrol sağlayan yeni davranışsal hedefleme sistemini duyurdu. Buna göre kullanıcılar banner’lara tıklanınca davranışsal hedefleme programı hakkında bilgilere yönlendirilecekler ve ileride istedikleri kategorilerden silinme taleplerini iletebilecekler. - hürriyet by Kenan Atalay
            • Davranışsal hedeflemenin click sayısını arttırmadığını ama satışa yönlendirme ve satış sağlama konusunda çok başarılı bir sistem olacağını düşünüyoruz. - Verve Digital by Kenan Atalay
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    • Romanian
      • Advertising / Public Relations
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          • Term
            • publicitate bazată pe comportamentul consumatorului (utilizatorului) * targeting comportamental
          • Additional fields of expertise
          • Definition(s)
            • Targeting comportamental: o tehnica de marketing ce colecteaza date referitoare la deciziile consumatorilor pe anumite site-uri pentru a elabora tipologii de comportament si pentru a construi strategii de targetare. Datele despre consumator, sau caracteristicile psihografice, sunt colectate prin intermediul formularelor, al asa numitelor cookies, precum si prin tinerea in evidenta a vizitelor din anumite zone dintr-un site. AdEvolution - by George C.
          • Example sentence(s)
            • Google, publicitate bazata pe comportamentul utilizatorilor de Internet Google, compania ce detine cel mai mare motor de cautare din lume, a lansat un sistem de publicitate online in functie de comportamentul utilizatorilor si de paginile vizitate anterior de acestia, scrie Wall-Street. De asemenea, Google va permite companiilor de publicitate sa trimita reclame catre utilizatori care deja au vizitat site-uri din portofoliul acestora. - AdMag by George C.
            • EXIT va poate construi un concept de spot bazat pe analiza de piata si pe comportamentul publicului tinta. Ca o constanta in conceperea imaginii de brand este faptul ca de fiecare data cautam sa transmitem mesaje simple dar memorabile. Vrem sa iti spunem povestea. - Exit by George C.
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    • Hindi
      • Advertising / Public Relations
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          • Term
            • व्यवहारजन्य लक्ष्यीकरण
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          • Definition(s)
            • यह ऑनलाइन प्रकाशकों और विज्ञापनकर्ताओं द्वारा अपने प्रचार अभियानों को अधिक कारगर बनाने के लिए अपनाई जानेवाली तकनीक है. व्यवहारजन्य लक्ष्यीकरण में किसी व्यक्ति के वेब ब्राउज़िंग के व्यवहार के संबंध में जानकारी एकत्र की जाती है जैसे कि वे किन पृष्ठों पर गए हैं या उन्होंने कौन सी खोज की हैं ताकि यह चुनाव किया जा सके कि उस व्यक्ति को कौन से विज्ञापन प्रदर्शित किए जाएँ. Own research - by C.M. Rawal
          • Example sentence(s)
            • कुकी और लक्ष्यीकरण: रिपोर्टिंग उद्देश्यों और क्रिएटिव चयन के लिए आप कुकी का प्रयोग कर सकते हैं, बशर्ते जो डेटा आप काम में ले रहे हैं, वह उद्योग के मानकों के अनुसार संग्रहीत हो: ऑनलाइन व्यवहारजन्य विज्ञापन के लिए NAI स्व-नियामक आचार संहिता (www.networkadvertising.org) ऑनलाइन व्यवहारजन्य विज्ञापन के लिए IAB UK सद्व्यवहार सिद्धांत (www.youronlinechoices.co.uk/wp-content/uploads/2009/10/IAB-UK-Good-Practice-Principles-for-Online-Behavioural-Advertising.pdf) - adwords.google.com/ by C.M. Rawal
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    • Polish
      • Advertising / Public Relations
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          • Term
            • targetowanie behawioralne
          • Additional fields of expertise
          • Definition(s)
            • Targetowanie behawioralne polega na emisji reklam dobranych zależnie od pogłębionego profilu behawioralnego danego internauty. Profil taki tworzony jest w oparciu o odwiedzane przez niego miejsca w sieci czy też wykorzystywane narzędzia. Dodatkowo uwzględniane są tu dane pochodzące z ankiety wypełnianej jednorazowo przez wybranych internautów. Bada ona cechy społeczne takie jak: płeć, wiek, dochód, a także zainteresowania i styl życia użytkowników. Ad.net - by Iwona Szymaniak
          • Example sentence(s)
            • Dzięki wykorzystaniu targetowania behawioralnego docieramy do określonej grupy użytkowników o dobrze zdefiniowanym profilu. - Behavia by Iwona Szymaniak
            • Termin "targetowanie behawioralne" zaczął pojawiać się w mediach branżowych i specjalistycznych publikacjach już kilka lat temu. Początkowo miał status ciekawostki, potem atmosfera wokół niego robiła się coraz cieplejsza, lansowano go na "nowy kierunek reklamy on-line", aż nagle jakby odsunął się w cień. Czy to rynek nie jest gotowy na jego przyjęcie, czy też zawodzi technologia? - signs.pl by Iwona Szymaniak
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