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- Új célzási módszer: Behavioral targeting
Marketing technika, melyben a hirdetés elhelyezését az alapján célozzuk, hogy a felhasználó milyen aktivitásokat végez az interneten (függetlenül az adott oldal tartalmától). Eu üzlet - by Katalin Szilárd
- Example sentence(s)
- "Az online viselkedés célbavétele
A piackutató szakemberek ennek a behavioral targeting (azaz viselkedés alapján célzott módszer) néven ismert gyakorlat segítségével, az internetezők barangolási szokásai és korábbi vásárlásai alapján mutatnak be nekik internetes hirdetéseket, tartalmakat, illetve termékeket. A keresőmotorok az ön legutóbbi internetes műveleteinek nyomon követésével összeállítják az ön profilját, amit aztán eladhatnak, vagy megoszthatnak más hirdetőkkel." - Symantec by Katalin Szilárd
- "
Behavioral Targeting
Viselkedés alapú célzás. Hirdetések célzása a potenciális érdeklődök közös jellemzői alapján. A weben feltérképezhető mozgások és akciók alapján célozzuk a reklámok megjelenítését, a kor, nem, foglalkozás figyelembe vétele helyett. Például horgászati eszközöket horgászattal foglalkozó oldalakon hirdetünk. " - Hun 2 org by Katalin Szilárd
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Compare [close] - French
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- Le ciblage comportemental est une technique de publicité qui consiste à personnaliser les contenus promotionnels, en fonction du comportement des internautes et de l'identification de leurs centres d'intérêt. Wikipedia - by Kévin Bacquet
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Compare [close] - Portuguese
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- Objetivo comportamental - utilização de informação recolhida de análises de comportamento de indivíduos na Web, tais como que páginas visitam ou que buscas efetuam, como base da seleção de anúncios a mostrar a esses indivíduos. Own research - by Joao Albuquerque (X)
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- [...] Antes, a eficácia da publicidade podia ser basicamente interpretada através da relação com dois tipos de objectivos publicitários: o objectivo cognitivo (que é o que nós queremos que o público-alvo pense, sinta, acredite ou deseje depois de ter recebido a mensagem publicitária) e o objectivo comportamental (que
é o que nós queremos que o público-alvo faça, ou influencie a fazer). [...] - Publicidade a causas sociais ou um olhar by Joao Albuquerque (X)
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Compare [close] - Hebrew
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- מיקוד התנהגותי הוא שיטת פרסום המכוונת את המודעות המופיעות בעמוד אינטרנט על פי הרגלי הגלישה של הפרט (כגון אתרים בהם ביקר או חיפושים שערך) במטרה להתאים את הפרסום לצרכיו ותחומי התענינותו, ובכך להגדיל את הסיכוי להצלחה במכירת או מתן השירות. Own research - by hana dolgin
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- החברה הנרכשת, המתמחה בתחום הנקרא "מיקוד התנהגותי" היא רשת הפרסום החמישית בגודלה בארה"ב והשניה בגודלה בבריטניה. - Daily Maily by hana dolgin
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Compare [close] - Hindi
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- यह ऑनलाइन प्रकाशकों और विज्ञापनकर्ताओं द्वारा अपने प्रचार अभियानों को अधिक कारगर बनाने के लिए अपनाई जानेवाली तकनीक है. व्यवहारजन्य लक्ष्यीकरण में किसी व्यक्ति के वेब ब्राउज़िंग के व्यवहार के संबंध में जानकारी एकत्र की जाती है जैसे कि वे किन पृष्ठों पर गए हैं या उन्होंने कौन सी खोज की हैं ताकि यह चुनाव किया जा सके कि उस व्यक्ति को कौन से विज्ञापन प्रदर्शित किए जाएँ.
Own research - by C.M. Rawal
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- कुकी और लक्ष्यीकरण: रिपोर्टिंग उद्देश्यों और क्रिएटिव चयन के लिए आप कुकी का प्रयोग कर सकते हैं, बशर्ते जो डेटा आप काम में ले रहे हैं, वह उद्योग के मानकों के अनुसार संग्रहीत हो:
ऑनलाइन व्यवहारजन्य विज्ञापन के लिए NAI स्व-नियामक आचार संहिता (www.networkadvertising.org)
ऑनलाइन व्यवहारजन्य विज्ञापन के लिए IAB UK सद्व्यवहार सिद्धांत (www.youronlinechoices.co.uk/wp-content/uploads/2009/10/IAB-UK-Good-Practice-Principles-for-Online-Behavioural-Advertising.pdf) - adwords.google.com/ by C.M. Rawal
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Compare [close] - Vietnamese
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- xác định đối tượng dựa vào hành vi
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- Behavioral Targeting
đây là cách thức xác định đối tượng dựa vào hành vi, thao tác của từng cá nhân user trên 1 website, ví dụ user thường xuyên nghe những thể nhạc, thể loại tin tức….sẽ được xếp vào những nhóm user nhất định. từ đó advertiser sẽ biết nên chọn nhóm đối tượng nào thích hợp để gởi thông điệp quảng cáo của mình.
(http://techblog.ad.zing.vn/2012/04/khai-ni%E1%BB%87m-targeting-trong-nganh-qu%E1%BA%A3ng-cao-online/)
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When a consumer visits a web site, the pages they visit, the amount of time they view each page, the links they click on, the searches they make and the things that they interact with, allow sites to collect that data, and other factors, create a 'profile' that links to that visitor's web browser. As a result, site publishers can use this data to create defined audience segments based upon visitors that have similar profiles. When visitors return to a specific site or a network of sites using the same web browser, those profiles can be used to allow advertisers to position their online ads in front of those visitors who exhibit a greater level of interest and intent for the products and services being offered. On the theory that properly targeted ads will fetch more consumer interest, the publisher (or seller) can charge a premium for these ads over random advertising or ads based on the context of a site.
wiki - by Chien Nguyen
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- Khả năng hướng mục tiêu (Targeting)
Publisher có thể cung cấp cho các nhà quảng cáo khả năng tiếp cận với thị trường tuỳ biến và hẹp phù hợp với mục tiêu của quảng cáo. Quảng cáo trực tuyến có thể dùng vị trí địa lý của người xem để hiển thị các thông tin quảng cáo liên quan đến nơi họ đang sống. Ngoài ra, quảng cáo cũng có thể hiển thị riêng biệt đối với từng đối tượng cụ thể qua sự quan tâm và hành vi của họ trên internet. Ngoài ra, họ còn dùng kỹ thuật thống kê để tránh hiển thị thông tin quảng cáo đến cùng một người xem nhiều lần trong một khoảng thời gian định trước, điều này giúp giảm bớt sự khó chịu của người xem đối với các thông tin quảng cáo.
- X-traffic by Chien Nguyen
- Xu hướng định hướng đối tượng theo hành vi (behavioral targeting) có thể sẽ lỗi thời và bị thay thế bởi "định hướng đối tượng theo tiên đoán" (predictive targeting) - Website by Chien Nguyen
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