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- Le ciblage comportemental est une technique de publicité qui consiste à personnaliser les contenus promotionnels, en fonction du comportement des internautes et de l'identification de leurs centres d'intérêt. Wikipedia - by Kévin Bacquet
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Compare [close] - Slovak
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- cielenie reklamy podľa správania návštevníkov, cielenie reklamy podľa správania používateľov
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- Reklamná sieť, ktorú portál Yahoo.com kúpil využíva metódu cielenia reklamy na základe správania užívateľov – v angličtine je táto technika uvádzaná pod pojmom behavioral targeting (behavior = správanie; targeting = cielenie). Marketer - HN Online - by Igor Liba
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- Cielenie podľa správania návštevníkov (behavioral targeting)
Ako koncept je tento spôsob cielenia veľmi podobný cieleniu reklamy v „offline" svete, kombinuje kontext a „zásah", oslovenie príslušných skupín obyvateľstva. Rovnako ako plánovanie takejto kampane v „kamennom" svete, aj na internete je veľmi zložitý proces vzhľadom na množstvo štatistických dát a výskumov, z ktorých treba vychádzať.
Čítajte viac: http://martinkovac.blog.sme.sk/c/70107/Co-znamena-cielenost-v-cielenej-internetovej-reklame.html#ixzz0dhzPa9AS
- Čo znamená „cielenosť“ v cielenej by Igor Liba
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Compare [close] - Korean
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- 고객의 관심사를 미리 파악해서 선별된 고객에게만 광고를 하는 선별적인 광고 전략을 뜻합니다. 한국 인터넷 진흥원에서 발간한 자료에 의하면, Behavioral Targeting은 광고의 효과성을 제고하기 위하여 매체나 광고주에 의해 사용되는 기법으로 이용자의 방문 페이지, 행한 검색 등과 같이 브라우징 행위에 관해 수집된 정보를 사용하는 기법이라고 소개되어 있습니다.
Own research - by Gene Oh (X)
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- 구글, 행동타게팅 광고 시스템 도입
구글이 자사 블로그를 통해 새로운 광고 시스템을 선보일 예정이라고 밝혔다. 이번에 도입하는 광고 시스템은 이용자의 행동습관에 기반한 것이라고 한다.
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Compare [close] - Urdu
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- طرزِ عمل کی بنیاد پر ہدف بنانا
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- کسی مخصوص رویے یا عادات کے مطابق اہدافی لائحہ عمل کو طرز عمل کی بنیاد پر ہدف بنانا کہا جاتا ہے Own research - by Hatim Ali
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- فیس بُک اپنے صارفین کے آن لائن طرز عمل کو ہدف بناتے ہوئے اُنہیں ان کی دلچسپی پر مبنی اشتہار دکھاتی ہے۔ by Hatim Ali
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