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            • Behavioural economics
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            • A branch of ECONOMICS that concentrates on explaining the economic decisions people make in practice, especially when these conflict with what conventional economic theory predicts they will do. Behaviourists try to augment or replace traditional ideas of economic rationality (homo economicus) with decision-making models borrowed from psychology. According to psychologists, people are disproportionately influenced by a fear of feeling regret and will often forgo benefits even to avoid only a small risk of feeling they have failed. They are also prone to cognitive dissonance, often holding on to a belief plainly at odds with new evidence, usually because the belief has been held and cherished for a long time. Then there is anchoring: people are often overly influenced by outside suggestion. People apparently also suffer from status quo bias: they are willing to take bigger gambles to maintain the status quo than they would be to acquire it in the first place. Traditional UTILITY theory assumes that people make individual decisions in the context of the big picture. But psychologists have found that they generally compartmentalise, often on superficial grounds. They then make choices about things in one particular mental compartment without taking account of the implications for things in other compartments. There is lots of evidence that people are persistently and irrationally overconfident. They are also vulnerable to hindsight bias: once something happens they overestimate the extent to which they could have predicted it. Many of these traits are captured in PROSPECT THEORY, which is at the heart of much of behavioural economics. The Economist
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            • Behavioral economics blossomed from the realization that neither point of view was correct. - Library Economics Liberty by
            • Behavioral economics explains why we procrastinate, buy, borrow, and grab chocolate on - Harvard Magazine by
            • Economics orthodoxy may look down on behavioral economics, but it's the most important development in economics in a long time. - The Christian Science Monitor. by
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    • Romanian
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            • economia comportamentală
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            • Economia comportamentală studiază felul concret în care oamenii fac alegeri în fiecare zi, punând în discuție postulatele economice tradiționale și bazându-se pe experimente de teren și de laborator pentru investigarea motivațiilor concrete ale deciziilor oamenilor. Această disciplină ar putea explica de ce oamenii nu se comportă întotdeauna în mod egoist (de ex. donează bani), de ce nu acționează întotdeauna în modul cel mai logic din punct de vedere economic (de ex. păstrează un furnizor de energie mai scump în loc să îl schimbe cu un concurent mai ieftin) sau de ce atribuie unor obiecte o valoare mai mare decât altora care au aceeași valoare reală. europa.eu - by George C.
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            • Economia comportamentala ia în calcul toate fluctuatiile rationalitatii umane, fie ca este perturbata de emotii, efectul de turma, tehnici de marketing sau pur si simplu incapacitatea lor de a face calcule economice. În ultimii ani, economia comportamentala ofera solutii pentru o varietate de probleme de zi cu zi, de la obezitate si diferite forme de dependenta, incapacitatea de a urma cu rigoare un tratament medical sau chiar încalzirea globala. - agrimanagement.ro by George C.
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    • German
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            • Die Verhaltensökonomik
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            • Die Verhaltensökonomik (engl. Behavioral Economics) ist ein Teilgebiet der Wirtschaftswissenschaft. Sie beschäftigt sich mit menschlichem Verhalten in wirtschaftlichen Situationen. Dabei werden Konstellationen untersucht, in denen Menschen im Widerspruch zur Modell-Annahme des Homo oeconomicus, also des rationalen Nutzenmaximierers, agieren. Wikipedia - by Kim Metzger
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    • Italian
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            • Economia comportamentale
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            • Che cos'è l'economia comportamentale e in che cosa differisce dall'economia classica? La cosiddetta "economia comportamentale", a cui molto spesso si fa riferimento con termine inglese "Behavioral Economics", si interessa degli stessi argomenti dell'economia classica ma, a differenza di quest'ultima, non presume la razionalità degli individui. Dan Ariely - "Predictably Irrational" - by Oscar Romagnone
          • Example sentence(s)
            • L'ECONOMIA COMPORTAMENTALE IN RISPOSTA ALLE ANGOSCE DELLA CRISI 31/05/2009 Questo pomeriggio Tore Ellingsen ha spiegato come i sentimenti possano influenzare i comportanti economici. Per molti anni gli economisti hanno tralasciato il settore dell’economia comportamentale dando praticamente carta bianca al modello predominante che è quello dell’egoista razionale. Siamo tutti egoisti razionali. - Ellingsen/Stockholm School of Economics by Oscar Romagnone
            • Economia comportamentale (2010/2011) Obiettivi formativi Il corso mira a presentare agli studenti i principali risultati ottenuti negli ultimi anni all’interno della cosiddetta ‘economia comportamentale’ (behavioural economics), un ambito di ricerca interdisciplinare finalizzato ad incrementare il potere esplicativo e previsionale della teoria economica avvalendosi di ipotesi comportamentali caratterizzate da un alto grado di realismo, sulla base di un dialogo sempre più stretto e fecondo con altre discipline (dalla psicologia sociale all’antropologia culturale e alle neuroscienze). - Università di Verona by Oscar Romagnone
            • L’economomia comportamentale, meglio definibile come economia cognitiva, si occupa proprio di studiare e definire la “prevedibilità” della componente irrazionale dei comportamenti e delle scelte umane. - Neorema by Oscar Romagnone
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    • Dutch
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            • gedragseconomie
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            • Gedragseconomie is een vrij nieuwe, maar snel groeiende discipline. Gedragseconomie combineert economie met experimenteel onderzoek naar gedrag teneinde te bestuderen en te verklaren waarom consumenten ervoor kiezen om te winkelen en te kopen zoals zij doen, hoe hun aankoopbeslissingen worden beïnvloed en welke invloed dat op de markt heeft. (...) Gedragseconomie bestudeert de wijze waarop consumenten nu eigenlijk elke dag keuzes maken, waarbij traditionele economische vooronderstellingen op de proef worden gesteld en zowel veldonderzoek als theoretische modellen worden gebruikt om de werkelijke beweegredenen van de keuzes die mensen maken te onderzoeken. Gedragseconomie kan ons duidelijk maken waarom mensen niet altijd uit eigenbelang handelen (bijvoorbeeld geld aan goede doelen geven), waarom ze zich niet altijd op een economisch gezien logische manier gedragen (bijvoorbeeld bij een energieleverancier blijven die duurder is in plaats van over te stappen naar een goedkopere concurrent) of waarom ze aan sommige artikelen meer waarde hechten dan aan andere artikelen met dezelfde prijs. EuropaNU - by Kitty Brussaard
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            • De homo economicus bestond en bestaat niet. Mensen zijn niet zo rationeel en verstandig als ze denken te zijn. En zo gedragen ze zich ook, tot groot verdriet van economen, die daardoor met waardeloze modellen blijven zitten. Om dit gat te dichten hebben gedragseconomen zich gestort op het schemergebied tussen economie, psychologie en sociologie. - Volkskrant / HartenZiel by Kitty Brussaard
            • De menselijke beslisser -Gedragseconomie in de praktijk Hoe kiezen mensen? Welke strategieën hebben we ontwikkeld om snel verstandige keuzes te maken? Welke rol speelt het gevoel daarbij? En is het echt zo dat mensen alleen maar naar het eigen belang kijken? Een serie lezingen over ‘de menselijke beslisser'. - Wageningen University & Research by Kitty Brussaard
            • Gedragseconomie, ofwel behavioural economics, verbindt inzichten van psychologie en sociologie aan economie, en probeert economische voorspellingen en beleid dat daarop wordt gebaseerd te verbeteren. (...) Volgens gedragseconomen wordt het beslissingsproces van consumenten zodanig beïnvloed door psychologische vooroordelen, dat ook alerte en behoedzame consumenten niet in staat zijn om de gewenste algemene voorwaarden in de markt af te dwingen. Daarom moet de overheid ingrijpen in de markt om de kwaliteit van algemene voorwaarden te verbeteren. Dit ingrijpen kan verder gaan dan enkel het verschaffen van informatie en vertrouwen op de waakzaamheid van de consument zoals op basis van conventionele economische inzichten wordt aanbevolen. - Erasmus University Rotterdam by Kitty Brussaard
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