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            • Behavioural economics
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            • A branch of ECONOMICS that concentrates on explaining the economic decisions people make in practice, especially when these conflict with what conventional economic theory predicts they will do. Behaviourists try to augment or replace traditional ideas of economic rationality (homo economicus) with decision-making models borrowed from psychology. According to psychologists, people are disproportionately influenced by a fear of feeling regret and will often forgo benefits even to avoid only a small risk of feeling they have failed. They are also prone to cognitive dissonance, often holding on to a belief plainly at odds with new evidence, usually because the belief has been held and cherished for a long time. Then there is anchoring: people are often overly influenced by outside suggestion. People apparently also suffer from status quo bias: they are willing to take bigger gambles to maintain the status quo than they would be to acquire it in the first place. Traditional UTILITY theory assumes that people make individual decisions in the context of the big picture. But psychologists have found that they generally compartmentalise, often on superficial grounds. They then make choices about things in one particular mental compartment without taking account of the implications for things in other compartments. There is lots of evidence that people are persistently and irrationally overconfident. They are also vulnerable to hindsight bias: once something happens they overestimate the extent to which they could have predicted it. Many of these traits are captured in PROSPECT THEORY, which is at the heart of much of behavioural economics. The Economist
          • Example sentence(s)
            • Behavioral economics blossomed from the realization that neither point of view was correct. - Library Economics Liberty by
            • Behavioral economics explains why we procrastinate, buy, borrow, and grab chocolate on - Harvard Magazine by
            • Economics orthodoxy may look down on behavioral economics, but it's the most important development in economics in a long time. - The Christian Science Monitor. by
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    • Romanian
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            • economia comportamentală
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            • Economia comportamentală studiază felul concret în care oamenii fac alegeri în fiecare zi, punând în discuție postulatele economice tradiționale și bazându-se pe experimente de teren și de laborator pentru investigarea motivațiilor concrete ale deciziilor oamenilor. Această disciplină ar putea explica de ce oamenii nu se comportă întotdeauna în mod egoist (de ex. donează bani), de ce nu acționează întotdeauna în modul cel mai logic din punct de vedere economic (de ex. păstrează un furnizor de energie mai scump în loc să îl schimbe cu un concurent mai ieftin) sau de ce atribuie unor obiecte o valoare mai mare decât altora care au aceeași valoare reală. europa.eu - by George C.
          • Example sentence(s)
            • Economia comportamentala ia în calcul toate fluctuatiile rationalitatii umane, fie ca este perturbata de emotii, efectul de turma, tehnici de marketing sau pur si simplu incapacitatea lor de a face calcule economice. În ultimii ani, economia comportamentala ofera solutii pentru o varietate de probleme de zi cu zi, de la obezitate si diferite forme de dependenta, incapacitatea de a urma cu rigoare un tratament medical sau chiar încalzirea globala. - agrimanagement.ro by George C.
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    • Slovenian
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            • Vedenjska ekonomija
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            • Vedenjska ekonomija je zasidrana v paradigmi neoklasične ekonomije, pri tem pa zajema snov iz psiholoških dognanj, še zlasti tistih iz vej kognitivne in vedenjske psihologije. Te koncepte aplicira na že vzpostavljena ekonomska načela in modele, z namenom pojasnjevanja, kako človeško mišljenje, odločanje in vedenje odstopa od teh predpostavk. Faculty of social sciences - by Andreja Brilej
          • Example sentence(s)
            • Vedenjske finance in vedenjska ekonomija sta tesno povezani stroki, ki uporabljata znanstvene raziskave o ljudeh, socialnih spoznanjih in čustvih. - Faculty of economics by Andreja Brilej
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