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          • Term
            • door opener
          • Additional fields of expertise
          • Definition(s)
            • A door opener is something – a contact or a piece of information or anything of that sort that will help sales people gain access to the decision maker in the opportunity.This is termed door opener as it gives you a chance to open the door to the opportunity of accessing the decision maker. MBA Skool
          • Example sentence(s)
            • The Door Opener worked brilliantly. Overnight my sales cycles accelerated. I went from trying to convince my customers why they shouldn't do a pilot project to giving them something they wanted - Sticky Branding by
            • All the tactics in your arsenal of marketing – from direct mail, phone calls, emails, brochures, white papers, presentations at trade shows, You Tube videos and even the new social media tools – need to use the "door opener" strategies to find the busy decision makers you are looking for these days. - Developing Your B2B Sales Skills by
            • That's when she got creative and used food to sell. She decided that donuts and coffee would be a great door opener. Her prospect was a plant foreman. She arrived at the plant at 7 a.m., which was just a few minutes after her prospect arrived. - All Business by
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    • Korean
      • Marketing
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          • Term
            • 지렛대, 도어 오프너
          • Additional fields of expertise
          • Definition(s)
            • 지렛대 [명사] 1.무거운 물건을 움직이는 데에 쓰는 막대기. 2.어떤 목적을 실현할 수 있도록 하는 수단이나 힘을 비유적으로 이르는 말. 네이버 국어사전 - by Robin Shin
          • Example sentence(s)
            • 버핏은 “이번 인수 규모는 우리가 보통 하는 것보다 작지만, 문을 여는 지렛대(door opener)의 의미가 있다”고 말해 유럽 투자를 늘릴 것임을 시사했다. - 조선일보 by Robin Shin
            • 모델은 물론 완벽할 필요는 없지만 매력적이고 유혹적인 도어 오프너(door opener) 역할을 해야 한다. - 네이버 포스트 월간 디자인 by Robin Shin
            • 아무래도 첫 도어오프너(Door Opener) 역할은 내가 많이 하게 되는데, 어느 정도 기름칠이 되고 나면 가장 중요한 계약 체결 과정은 각 팀원이 오롯이 맡을 수 있도록 권한 이행을 많이 하는 편이다. - Platum website by Robin Shin
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