Glossary entry (derived from question below)
English term or phrase:
brand loyalty
Swedish translation:
Varumärkeslojalitet
English term
brand loyalty
Companies generated brand loyalty for their products at a time of minimal competition and when mass media were available at comparatively low costs. (JackMyers.com)
Whether intentionally malicious or innocuous in nature, any exposure to an online threat can impact corporate reputation and ultimately affect revenue, profitability and brand loyalty. (Electronic Retailer Blog)
Brand loyalty is influenced by a complex blend of attitudes, behaviors and customer experiences. Measuring customer loyalty should reveal if and how your loyalty investments are paying off. (Maritz)
| 5 +2 | Varumärkeslojalitet |
Mats Wikberg
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Feb 18, 2009 17:56: changed "Kudoz queue" from "In queue" to "Public"
Feb 18, 2009 18:54: changed "Stage" from "Preparation" to "Submission"
Feb 21, 2009 19:54: changed "Stage" from "Submission" to "Completion"
Proposed translations
United Kingdom
Swedish Marketing Translator
Native in: Swedish 
Works in: English to Swedish, Danish to Swedish, Norwegian to Swedish, and 1 more.
Varumärkeslojalitet
Varumärkeslojalitet innebär hur lojala kunderna är till varumärket. (Södertörns högskola)
Varumärkeslojalitet är det överpris som kunden är beredd att betala för ett visst varumärke. (Lunds universitet)
Innehavarna av varumärken drar nytta av den hävstångseffekt och varumärkeslojalitet som varumärkena framkallar. (EUR-Lex)
| Could this just be a type of hospital code relating to the tests? NEU = neurology? |
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