Glossary entry (derived from question below)
English term or phrase:
behavioral targeting
Dutch translation:
behavioral targeting
English term
behavioral targeting
Behavioral patterns can often reveal far more about an individual's wants and needs than simple demographics. Using AOL's behavioral targeting technology, you can identify the types of patterns that indicate potential customers, and deliver ads accordingly. (AOL Inc.)
Since the ad is generated by a consumer’s demonstrated interest, behavioral targeting provides stronger, more promising sales leads, allowing marketers to serve relevant ads anywhere within a network of websites. (CBS Interactive Inc.)
Behavioral targeting technologies work by anonymously monitoring and tracking the content read and sites visted by a designated unique user or IP as that user surfs the Internet. (Search Engine Journal)
4 +2 | behavioral targeting |
Henk Hofman (X)
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Jan 26, 2010 03:25: changed "Kudoz queue" from "In queue" to "Public"
Jan 26, 2010 08:58: changed "Stage" from "Preparation" to "Submission"
Jan 29, 2010 10:02: changed "Stage" from "Submission" to "Selection"
Jan 29, 2010 21:54: changed "Stage" from "Selection" to "Completion"
Proposed translations
behavioral targeting
Bij behavioural targeting wordt content (bijv. productaanbiedingen of advertenties) getoond op basis van bezoekersgedrag (denk aan herkomst bezoeker). (marketingfacts)
Door gebruik te maken van de behavioral targeting technologie van Wunderloop krijgen internetgebruikers gericht advertenties en informatie te zien op basis van hun surfgedrag. (Adformatie)
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