Glossary entry

English term or phrase:

bangtail

French translation:

coupon réponse (détachable)

May 7, 2010 16:57
14 yrs ago
English term

bangtail

GBK English to French Marketing Advertising / Public Relations
A promotional or payment envelope with a second flap, that is perforated and designed to be used as an additional order form or change of address form.
Example sentences:
Another 100,000 were sent via bangtails—offers on extra flaps attached to Fingerhut monthly remittance envelopes—in early November. (Target Marketing)
A bangtail envelope is usually a business reply envelope with an extra flap designed so users can tear off the flap, fill in the important information, and insert the “tail" back into the envelope. The remaining long flap completely covers the back of the envelope so additional information can be filled in under the flap and the envelope’s back. (Premier Envelope)
Referring now to the actual formation of the mailer Mb, lines of perforations are formed at 6b, 8b and 9b to define the payment coupon portion of panel 13b and the bangtail panel 17b. The web is then printed with both the non-personalized generic and personalized intelligent information on one or both sides and in various portions of the mailer panels by the print machines 30b and 32b illustrated in FIG. 19. (Free Patents Online)
Proposed translations (French)
3 +2 coupon réponse (détachable)
Change log

May 7, 2010 16:18: changed "Kudoz queue" from "In queue" to "Public"

May 7, 2010 16:58: changed "Stage" from "Preparation" to "Submission"

May 10, 2010 18:00: changed "Stage" from "Submission" to "Selection"

May 10, 2010 19:54: changed "Stage" from "Selection" to "Completion"

Discussion

Frédéric Genin May 7, 2010:
bangtail= coupon détachable.

Proposed translations

+2
36 mins
Selected

coupon réponse (détachable)

Definition from reverso:
coupon-réponse <br /> nom masculin singulier (publicité) partie détachable d&#039;une lettre publicitaire permettant à la personne intéressée de demander des informations complémentaires à l&#039;auteur de la lettre publicitaire
Example sentences:
Multibus, spécialiste allemand du mailing groupé sur le marché des particuliers, s'implante dans l'Hexagone avec un produit méconnu ici, le Multichèques. C'est en fait un chéquier de coupons-réponses détachables et distribué sur l'intégralité du territoire par Médiapost en non adressé ciblé. [...] Multichèques. un chéquier de coupons-réponses pour la France - Outils - Bus mailing - e-marketing.fr. [...] Multichèques. un chéquier de coupons-réponses pour la France (emarketing.fr)
Peer comment(s):

agree happytrio
2 days 18 hrs
Merci
agree sporran : Confirmed by TERMIUM and GDT
3 days 1 hr
Merci
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4 KudoZ points awarded for this answer.
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