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Glossary entry

English term or phrase:

martech

Slovenian translation:

marketinška tehnologija

Added to glossary by Tomi Dobaj
Dec 27, 2019 15:54
4 yrs ago
3 viewers *
English term

martech

GBK English to Slovenian Marketing Advertising / Public Relations
Definition from technopedia.com:
The term “martech” is a portmanteau combining the terms “marketing” and “technology.” As such, martech represents the intersection of marketing and technology in today's highly digital business world. Any type of technology that has a bearing on marketing operations can be called "martech" whether it is a part of an analysis platform, a device-facing benchmark tool, or any other type of digital or high-tech resource.
Example sentences:
By creating a MarTech Stack (a collection and categorization of Marketing Technology products that are used) companies are able to see how integrated all of their platforms and systems are and how enhanced the customer experience can become when everything begins to communicate. (ClickRain)
Martech is a marketing enabler that should be used with caution and care. (ConstructDigital)
But not fully embracing martech because it appears complex is the equivalent of Blockbuster not embracing online video because it seemed too "niche" (MartechAllience)
Proposed translations (Slovenian)
5 +2 marketinška tehnologija
Change log

Dec 27, 2019 15:40: changed "Kudoz queue" from "In queue" to "Public"

Dec 27, 2019 15:54: changed "Stage" from "Preparation" to "Submission"

Dec 27, 2019 16:09: Andrea Capuselli changed "Vetting" from "Needs Vetting" to "Vet OK"

Dec 30, 2019 16:54: changed "Stage" from "Submission" to "Selection"

Feb 10, 2020 06:54: changed "Stage" from "Selection" to "Completion"

Feb 10, 2020 07:01: Tomi Dobaj Created KOG entry

Proposed translations

+2
17 hrs
Selected

marketinška tehnologija

This term has been consistently translated to Slovenian with this 2-word phrase, even though the loan word "marketing" is not recommended by the Slovenski pravopis 2001.
Definition from iprom:
Izraz za poimenovanje prepletanja marketinga in tehnologije. Marketing v digitalni dobi je že po naravi tehnološko zasnovan in martech se nanaša predvsem na glavne pobude, prizadevanja in orodja, ki izkoriščajo tehnologijo za doseganje tržnih ciljev.
Example sentences:
Marketinška tehnologija: prazna obljuba digitalne preobrazbe ali priložnost za boljšo obdelavo trga? (Marketing Magazin)
Peer comment(s):
agree satrans
40 mins
agree Iris Mesko : yes
2 days 7 hrs
Something went wrong...
4 KudoZ points awarded for this answer.
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