English term
bait-and-switch
Another instance where buyers cry “bait-and-switch” when the tactic doesn’t really apply is when there are limited quantities of a particular product. A retail store owner could offer a product at a discount but also state that the offer would be available to the first ten or fifteen customers. Afterward, the product will be sold at its usual price. The event cannot be classified as a bait-and-switch strategy as the seller initially gave clear details regarding the offer. (InvestingAnswers)
If you’re using keywords that aren’t directly related to your product, service, or content, you’re using a bait-and-switch marketing tactic. You’re basically saying, “I have this thing you’re searching for!” But, when the visitor gets to your site, you give them something else. (The Daily Egg)
Victims of a bait-and-switch scam have some recourse when advertised products or services are not available as advertised. The consumer can sue for false advertising (Money Crashers)
| 4 +3 | δόλωμα και μεταστροφή |
Katerina Konstantopoulou
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Jul 7, 2020 01:04: changed "Kudoz queue" from "In queue" to "Public"
Jul 15, 2020 00:56: changed "Stage" from "Preparation" to "Submission"
Jul 18, 2020 01:58: changed "Stage" from "Submission" to "Selection"
Jul 25, 2020 01:56:
Aug 14, 2020 01:55:
Sep 13, 2020 01:57:
Sep 13, 2020 06:54: changed "Stage" from "Selection" to "Completion"
Proposed translations
Greece
Marketing copy & translation expert
Native in: Greek 
Works in: Greek to English, English to Greek
δόλωμα και μεταστροφή
Σήμερα, η Ευρωπαϊκή Επιτροπή παρουσίασε μια σειρά μέτρων για την καταπολέμηση των επιθετικών εμπορικών πρακτικών σε όλη την ΕΕ όπως είναι οι ψευδείς «δωρεάν» προσφορές, οι διαφημίσεις τύπου «δόλωμα και μεταστροφή» για προϊόντα που δεν μπορούν να παρασχεθούν και οι διαφημίσεις - πρόσκληση προς τα παιδιά. (European Commission website)
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