Glossary entry (derived from question below)
English term or phrase:
buying behavior
German translation:
Kaufverhalten
English term
buying behavior
Complex buying behavior is encountered particularly when consumers are buying an expensive product. In this infrequent transaction, consumers are highly involved in the purchase decision. Consumers will research thoroughly before committing to invest. (clootrack)
Studying consumer behavior also helps marketers decide how to present their products in a way that generates a maximum impact on consumers. Understanding consumer buying behavior is the key secret to reaching and engaging your clients, and converting them to purchase from you. (omniconvert)
An example of dissonance-reducing buying behavior may be purchasing a waffle maker. In this case, a customer won’t think much about which model to use, chousing between a few brands available. (snovio)
4 +4 | Kaufverhalten |
Kornelia Berceo-Schneider
![]() |
Nov 15, 2021 11:51: changed "Kudoz queue" from "In queue" to "Public"
Dec 15, 2021 00:55: changed "Stage" from "Preparation" to "Submission"
Dec 18, 2021 01:57: changed "Stage" from "Submission" to "Completion"
Dec 18, 2021 04:20: Kornelia Berceo-Schneider Created KOG entry
Proposed translations
Kaufverhalten
Welche Faktoren haben Einfluss auf das Kaufverhalten Ihrer Kunden? (top-tagung.de Blog)
Das Kaufverhalten ist die Art und Weise, wie Menschen Ihr Produkt einkaufen, von der Entdeckung des Produkts bis hin zum Kauf und in einigen Fällen bis zum wiederholten Kauf. (SurveyMonkey.de)
Something went wrong...