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Glossary entry

Danish term or phrase:

plussalg

English translation:

add-on sale (sale in addition to the article first chosen by the customer)

Added to glossary by Christine Andersen
Oct 17, 2005 17:12
19 yrs ago
Danish term

plussalg / merssalg

Danish to English Marketing Retail sales
The article is about creating 'plussalg og mersalg' in a retail setting.
Proposed translations (English)
3 +2 add-on sale / increased sale
4 cross-sales
4 -1 super sale/special sale

Proposed translations

+2
1 hr
Selected

add-on sale / increased sale

Mersalg is increased sales.

I'm not sure whether plussalg is the same thing - unless you can give some more context. But it looks like it from some hits.

L&H Dansk-Engelsk Fagordbog calls it add-on sale.
Reference:

http://www.optimer.dk/sheet8.php

Peer comment(s):
agree Dan Schioenning Larsen : I think plussalg is when a store is able to get the customer to buy more than he wants - like getting a customer to buy a tie as well, when he just wanted a shirt. Mersalg might be to get the customer to buy more of the same item, but I am not sure.
2 hrs
This sounds very plausible - the plastic kitchen tools together with the non-stick pans etc. Thanks, Dan!
agree pcovs : I'm with Dan here. It must be when the store manages to sell you something you didn't plan on buying. ;o)
22 hrs
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4 KudoZ points awarded for this answer. Comment: "Thanks!"
-1
2 hrs

super sale/special sale

just a suggestion, as I have seen this terminology used here whenever a store wants to give merchandize special attention when having a sale.
Peer comment(s):
disagree Dan Schioenning Larsen : it is not about stores having discounted products during a sale, it is about selling more to existing customers.
1 hr
my suggestion does not have anything to do with discounted products. Promotional sales are discount sales.
Something went wrong...
14 hrs

cross-sales

Selling someone product B while they are bying product A from you anyway.
Reference:

http://www.suth.com/services_b2b.htm

http://www.microsoft.com/businesssolutions/crm/product/americanbanker.mspx

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