Glossary entry (derived from question below)
English term
co-branding
There are a number of reasons companies embark on co-branding programs. To begin with, they're a powerful way of introducing one company's products and services to the loyalists of another. (NewsFactor Network)
The secret to successful co-branding is to stay true to the brand personality and values, and to choose partners carefully-partners who not only share some of those values, but target similar consumer segments to which value added packages will appeal. (Paul Temporal's Asia Branding Tips )
Most common methods of co-branding online is offering your services, data, products under different company’s identity, while preserving your own brand in less dominant format. (LightMix Design Studio Blog)
| 4 +2 | co-branding |
Peter Moor
|
| 4 | cobranding |
Sabine Piens
|
Jul 21, 2009 14:31: changed "Kudoz queue" from "In queue" to "Public"
Jul 21, 2009 14:37: Enrique Cavalitto changed "Stage" from "Preparation" to "Submission"
Jul 24, 2009 14:57: changed "Stage" from "Submission" to "Selection"
Aug 1, 2009 17:27: Enrique Cavalitto
Aug 4, 2009 20:14: l Gaston l changed "Stage" from "Selection" to "Completion"
Proposed translations
United States
Get it right the first time
Native in: Dutch 
, English
Works in: Dutch to English, Flemish to English, English to Dutch, and 3 more.
co-branding
Aan het begin van de 21e eeuw staat co-branding nog steeds volop in de belangstelling. (Babylon)
Belgium
Books, business, marketing, tourism
Native in: Dutch , Flemish
Works in: English to Dutch, English to Flemish, French to Dutch, and 1 more.
cobranding
Dankzij cobranding kan een merk zijn imago opfrissen of versterken. Cobranding kan ook de deur openen naar voordien onbereikbare markten en zelfs nieuwe markten creëren. Het merk differentieert zich van de concurrenten door iets exclusiefs te verkopen of iets aan te bieden waarmee sneller het vertrouwen van de consumenten wordt gewonnen. (Stichting Marketing)
Philips en Douwe Egberts doen het met Senseo Crema. Hertog en Toblerone deden het met crunchy chocolade-ijs. Co-branding wordt in de marketingliteratuur als iets goeds gezien. (Marketing online)
Something went wrong...