Marketing term.

dat past volgens mij het beste in deze context:

If you asked for a room reservation at the Plaza it was very simple. You were quoted the minimum rate. If you wanted a suite, you had to ask for it. If once there you wanted to stay at the hotel an extra night, it was simple — beg. You were never invited, and sometimes I think there’s simple pact among hotel men, it’s actually a secret oath that you swear to when you graduate from hotel school, and it goes like this: ‘I promise I will never ask for the order.’

When you are faced with as old and ingrained a tradition as that, halfway counter measures don’t work. So we started a programme of all our guest contact people, along with all of our salespeople, using a new secret oath — everybody sells. And we meant everybody — maids, cashiers, waiters, bellmen, assistant manager, general manager, and me — everybody! We talked to the maids about suggesting room service, to the doormen about suggesting our restaurants, not the one at the Pierre, to our cashiers about suggesting return reservations to the parting guests. And we talked to the waiters about strawberries.
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