Glossary entry (derived from question below)
English term or phrase:
market segmentation
Japanese translation:
市場細分化
English term
market segmentation
There are many reasons for dividing a marketing into smaller segments. Any time you suspect there are significant, measurable differences in your market you should consider market segmentation. (About.com: Marketing)
The degree of market segmentation (aggregation or disaggregation) ranges from the extremes of offering one product to the entire market (Ford only made one model "T"), to total customization for each customer (Nike's website now allows you to totally customize your own shoes by picking style, color and then emboss them with your own initials). (Qualtrics.com)
The purpose for segmenting a market is to allow your marketing/sales program to focus on the subset of prospects that are "most likely" to purchase your offering. (Center for Business Planning)
Sep 8, 2008 14:47: Mauricio Zoch changed "Stage" from "Submission" to "Selection"
Sep 15, 2008 13:00: Mauricio Zoch
Sep 15, 2008 13:09: Mauricio Zoch changed "Stage" from "Selection" to "Completion"
Proposed translations
市場細分化
市場細分化を行うためには、市場を分割する何らかの基準(変数)がなければ分割できない。市場細分化を進めるためには、的確な基準(変数)に基づいて、標的となる細分(セグメント)を明確にすることが必要である。 (ビジネス道場)
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