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Proximity Correction

Glossary entry

English term or phrase:

brand loyalty

Norwegian translation:

merkelojalitet

Mar 19, 2009 14:55
15 yrs ago
1 viewer *
English term

brand loyalty

GBK English to Norwegian Bus/Financial Marketing
Definition from Yellowpencil:
The degree to which a customer is loyal to a given brand in that they are likely to re-purchase/re-use in the future. The level of loyalty indicates the degree to which a brand is protected form competitors.
Example sentences:
Companies generated brand loyalty for their products at a time of minimal competition and when mass media were available at comparatively low costs. (JackMyers.com)
Whether intentionally malicious or innocuous in nature, any exposure to an online threat can impact corporate reputation and ultimately affect revenue, profitability and brand loyalty. (Electronic Retailer Blog)
Brand loyalty is influenced by a complex blend of attitudes, behaviors and customer experiences. Measuring customer loyalty should reveal if and how your loyalty investments are paying off. (Maritz)
Proposed translations (Norwegian)
5 +2 merkelojalitet
Change log

Mar 19, 2009 14:54: changed "Kudoz queue" from "In queue" to "Public"

Mar 19, 2009 14:55: changed "Stage" from "Preparation" to "Submission"

Mar 22, 2009 15:55: changed "Stage" from "Submission" to "Selection"

Mar 23, 2009 07:54: changed "Stage" from "Selection" to "Completion"

Discussion

Marie Helen Sunde Mar 19, 2009:
Yes, what's the point? I agree, and the same goes for "continental drift", which I'm not allowed to answer, either, and which apparently nobody answered yet - I guess no one's got the expertise?
Per Bergvall Mar 19, 2009:
What's the point? Once a week or so, we get these glossary-building questions. I'd dearly like to help, but I "do not meet the criteria to answer on this term" - for failing to report a specialisation in this area. Most 12-year olds could answer this, so PRO is totally unwarranted. Where do these questions come from?

Proposed translations

+2
33 mins
Selected

merkelojalitet

This is a widely used standard term in this field.
Definition from BI:
Et av funnene i denne studien<br />er at merkelojaliteten til lokale banker som besitter lokalkunnskap og yter<br />god service er meget høy.
Example sentences:
De nasjonale barrierene er muligens de viktigste globaliseringsbarrierene sammen med kulturelle barrierer og merkelojalitet til lokale banker og lokal service. (BI Bedriftsøkonomisk Institutt (Univ.))
Peer comment(s):
agree Hovengen
3 days 3 hrs
agree EC Translate
3 days 15 hrs
Something went wrong...
4 KudoZ points awarded for this answer.
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