English term
surround session
Although a surround session actually continues until the user leaves the site, NYTimes.com said it plans to package and sell sessions using a minimum of five pages' worth of ads. (Incisive Interactive Marketing LLC)
The focus of Surround Sessions is to expose a user to the messaging of an exclusive advertiser for an extended period of time, in an effort to improve advertising efficiency. (Dynamic Logic Inc.)
A surround session is "triggered" when the user hits an agreed page, and then for the next 6-8 pages that user sees only advertising from one advertiser. (The Guardian)
Mar 29, 2010 13:41: changed "Kudoz queue" from "In queue" to "Public"
Mar 29, 2010 13:58: changed "Stage" from "Preparation" to "Submission"
Apr 1, 2010 15:02: changed "Stage" from "Submission" to "Selection"
Apr 28, 2010 14:58:
May 28, 2010 14:57:
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