English to Swedish Marketing Marketing Chain saws

Marketing info from a manufacturer of chain saws.

The word "communication" appears 4 times below. What would it be in this context?

SAMPLE:

Presentation of marketing material for the new XXX 235-RR

Marketing communication for XXX 235-RR

Marketing material for XXX 235-RR follows the guidelines for all communication of XXX products:
-Reflects the brand values
-Reflects the values of the target group
-Addresses everyone in the target group, regardless of where in the buying process they are
-Contains all relevant information

The design of the marketing material for the XXX 235-RR follows the guidelines for all
communication of XXX products. The aim of these guidelines is that all XXX advertising reflects the
values contained in the XXX brand. At the same time the communication should reflect the
values of our primary target group, so that our message appeals to them.