Glossary entry (derived from question below)
French term or phrase:
passages éclairs (TV)
English translation:
2-minute spots/ short spots
Added to glossary by
RHELLER
Dec 27, 2004 16:30
19 yrs ago
French term
passages éclairs (TV)
French to English
Marketing
Cinema, Film, TV, Drama
corporate advertising
This IT company is producing TV spots to promote digital convergence for people's homes. I'm not sure if there's a specific term for "passages éclairs." Thanks, Karen
Objectifs :
délivrer le message global sur les bénéfices de la convergence numérique, en mettant la marque en retrait (pour plus de crédibilité face au client et de facilité à vendre le pilote à une chaîne)
Subdivisé en spots de 2 mn, ce programme servira à alimenter les passages éclairs sur la même ou d’autres chaînes
Objectifs :
délivrer le message global sur les bénéfices de la convergence numérique, en mettant la marque en retrait (pour plus de crédibilité face au client et de facilité à vendre le pilote à une chaîne)
Subdivisé en spots de 2 mn, ce programme servira à alimenter les passages éclairs sur la même ou d’autres chaînes
Proposed translations
(English)
| 3 +2 | 2-minute spots/ short spots |
RHELLER
|
| 4 +3 | flashes |
JCEC
|
Proposed translations
+2
28 mins
French term (edited):
passages �clairs (TV)
Selected
2-minute spots/ short spots
known as a DRTV company, which means we market our products through Direct Response Television. We advertise through infomercials and 2 minute spots in order ...
www.smartinventions.com/wwi.asp
The :30 Second Candidate: text version: from Idea to Ad... None of the short spots would deal with more than one topic, each of them ... To keep viewers engaged, television advertising needs to communicate visually. ...
www.pbs.org/30secondcandidate/text/from_idea_to_ad/
www.smartinventions.com/wwi.asp
The :30 Second Candidate: text version: from Idea to Ad... None of the short spots would deal with more than one topic, each of them ... To keep viewers engaged, television advertising needs to communicate visually. ...
www.pbs.org/30secondcandidate/text/from_idea_to_ad/
4 KudoZ points awarded for this answer.
Comment: "Thanks very much, Rita! Karen"
+3
12 mins
French term (edited):
passages �clairs (TV)
flashes
-
Peer comment(s):
| agree |
Red Cat Studios
1 hr
|
| agree |
Patrice
13 hrs
|
| agree |
Conor McAuley
: I think what is meant is short "reminder" ads of a few seconds, combined with longer ads
15 hrs
|
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