Feb 10, 2007 12:53
17 yrs ago
Japanese term
前振り
Japanese to English
Other
Business/Commerce (general)
実は吉永小百合を、ＡＱＵＯＳが発売される１年前から液晶テレビ発売の前振りとして起用していたのである。
Proposed translations
(English)
| 3 +1 | (in this case only) spokesperson in a prelaunch ad campaign |
RieM
|
| 2 | forerunner |
paul_b
|
| 1 | brand ambassador |
V N Ganesh
|
Proposed translations
+1
6 hrs
Selected
(in this case only) spokesperson in a prelaunch ad campaign
"They signed actress Sayuri Yoshinaga as a spokesperson/ face in their prelaunch TV ad campaign......" or something like that.
I don't know the origin, but it is often used to mean a speech/talk or an act as a lead-in, warm-up, opening, introduction, or preamble. It is close to 前置き, with a purpose of making audience anticipate what comes next.
So in this case she is hired to appear their prelaunch ad campaign as herself, not playing someone else I believe. The Japanese text does not say she was really a spokesperson or not at that time, and so you may have to reword it.
There is a very good article about a Prelaunch ad campaign here:
http://www.clickz.com/showPage.html?page=3401921
I don't know the origin, but it is often used to mean a speech/talk or an act as a lead-in, warm-up, opening, introduction, or preamble. It is close to 前置き, with a purpose of making audience anticipate what comes next.
So in this case she is hired to appear their prelaunch ad campaign as herself, not playing someone else I believe. The Japanese text does not say she was really a spokesperson or not at that time, and so you may have to reword it.
There is a very good article about a Prelaunch ad campaign here:
http://www.clickz.com/showPage.html?page=3401921
4 KudoZ points awarded for this answer.
Comment: "Thanks! "
25 mins
Japanese term (edited):
前触れ
forerunner
前触れのミスではないでしょうか。
In fact Sayuri Yoshina was appointed one year before ＡＱＵＯＳ was put on sale as a forerunner to LCD television sales.
In fact Sayuri Yoshina was appointed one year before ＡＱＵＯＳ was put on sale as a forerunner to LCD television sales.
1 hr
brand ambassador
ICICI, India’s leading private sector bank has signed Bollywood Baadshah, Shahrukh Khan to be its global brand ambassador. The reason for signing Shahrukh ...
www.bollywoodmantra.com/1047_shahrukh-khan-signed-as-the-gl... - 20k -
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Note added at 17 hrs (2007-02-11 05:56:38 GMT)
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Commercials for Sharp Corp's state-of-the-art flat-screen Aquos TV feature Sayuri Yoshinaga, a 59-year old actress with a middle-aged following. ...
app1.chinadaily.com.cn/star/2004/0909/fe21-2.html - 6k
--------------------------------------------------
Note added at 17 hrs (2007-02-11 06:06:23 GMT)
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brand endorsement
Singer Sayuri Yoshinaga earns the highest guarantee among entertainers who make TV commercials. She gets 100 million per endorsement.........
www.dotsumi.org/modules/news/print.php?storyid=92 - 38k -
www.bollywoodmantra.com/1047_shahrukh-khan-signed-as-the-gl... - 20k -
--------------------------------------------------
Note added at 17 hrs (2007-02-11 05:56:38 GMT)
--------------------------------------------------
Commercials for Sharp Corp's state-of-the-art flat-screen Aquos TV feature Sayuri Yoshinaga, a 59-year old actress with a middle-aged following. ...
app1.chinadaily.com.cn/star/2004/0909/fe21-2.html - 6k
--------------------------------------------------
Note added at 17 hrs (2007-02-11 06:06:23 GMT)
--------------------------------------------------
brand endorsement
Singer Sayuri Yoshinaga earns the highest guarantee among entertainers who make TV commercials. She gets 100 million per endorsement.........
www.dotsumi.org/modules/news/print.php?storyid=92 - 38k -
Discussion
なかでも、市場をリードしているのはシャープ。１９９８年春に１５型、９９年春に２０型を発表。現在、２０型と２８型を商品化しているのは同社だけだ。今年の正月、女優の吉永小百合さんを起用し、ブラウン管テレビは「２０世紀に置いていくもの」だと宣言したテレビＣＭが話題になった。