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- A branding strategy where a marketer with its own brand seeks to partner with an established brand owned by another organization in hopes the synergy of the two brands is even more powerful than a single brand alone. Cox Search, Inc
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- There are a number of reasons companies embark on co-branding programs. To begin with, they're a powerful way of introducing one company's products and services to the loyalists of another. - NewsFactor Network by
- The secret to successful co-branding is to stay true to the brand personality and values, and to choose partners carefully-partners who not only share some of those values, but target similar consumer segments to which value added packages will appeal. - Paul Temporal's Asia Branding Tips by
- Most common methods of co-branding online is offering your services, data, products under different company’s identity, while preserving your own brand in less dominant format. - LightMix Design Studio Blog by
Compare [close] Compare [close] - Turkish
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- Aralık, 2006'da, T. Garanti Bankası A.Ş ["Garanti"], dünyanın en prestijli kredi kartlarından biri olan American Express® Kartları çıkartan ve veren kuruluşlardan biri olmuştur. O günden bu yana, Garanti, müşteri gereksinimleri ve isteklerini karşılayacak biçimde tasarlanmış 10 çeşit American Express® Kart çıkartmış ve farklı birlikte markalama programlarını yürütmüştür: - American Express Web Site by Ayşe Kıvılcım Karazor
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Compare [close] - Italian
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- Il co-branding è la formula imprenditoriale secondo la quale due o più marche complementari si uniscono avviando in uno stesso locale attività di vendita e/o di prestazione di servizi. Tesionline Srl - by Deborah Gregory
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- Inoltre, utilizzando la soluzione di co-branding gli editori possono gestire la pubblicità all'interno del player per monetizzare ulteriormente i propri contenuti. - Master New Media by Deborah Gregory
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Compare [close] - Indonesian
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- strategi penggunaan merek dagang, yaitu pemasar yang memiliki merek dagang sendiri mencari mitra yang memiliki merek dagang yang telah mapan dengan harapan bahwa sinergi kedua merek dagang tersebut lebih kuat daripada hanya dengan satu merek dagang. Kudzu Business Success Center - by Wiyanto Suroso
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- Cara lainnya adalah merek bersama (co-branding), yaitu dengan menggabungkan meek yang sudah mapan dari dua perusahaan yang berbeda. Misalnya, Hero dan Sempati Air, Bank Bali, Gramedia, bersatu untuk menciptakan KualiVa, yaitu keanggotaan berbelanja di perusahaan-perusahaan anggotanya. - Aura Merek by Wiyanto Suroso
- Sejumlah produk kerap melakukan kampanye merek bersama, contohnya: Garuda-Citibank, Telkomsel-Citibank, Carrefour-BCA, dan masih banyak lagi. Namun, langkah co-branding yang selama ini dilakukan adalah lebih bersifat product bundling, yang difokuskan untuk akuisisi pasar atau tepatnya pelanggan baru. - vlisa.com by Wiyanto Suroso
- Menurut Philip Kotler, perluasan merek merupakan salah satu dari strategi merek selain perluasan lini (line extension), multi merek (multi brand), merek baru (new brand), dan merek bersama (co-branding). - Eksekutif by Wiyanto Suroso
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Compare [close] - Swedish
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- Ett varumärkessamarbete är en samarbetsstrategi där två eller flera varumärken samarbetar med varandra för att skapa ett kombinationserbjudande som är mer attraktivt för kunderna än de enskilda varumärkena för sig. Own research - by L. K.
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- Ännu ett varumärkessamarbete ser dagens ljus i februari 2008 då Adidas och Diesel lanserar jeans under varumärket Adidas Originals och med namnet Adidas Originals Denim by Diesel. - Dagens industri by L. K.
- RFSU är även intresserat av samarbete med andra varumärken, liknande fjolårets varumärkessamarbete med tampongföretaget Ellen eller årets distributionsavtal med USA:s främsta läppbalsam Carmex. - Habit by L. K.
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