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- Астротурфинг или Астротерфинг (от англ. AstroTurf — искусственная трава для спортивных площадок) — создание искусственного общественного мнения, часто используется политическими партиями и крупными корпорациями (написание заказных статей, комментарии в блогах от множества «купленных» пользователей и прочее) Обман с помощью PR - by Marina Aidova
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- Пятая колонна Интернета, или что такое астротурфинг?
Недавно британская газета The Guardian сообщила, что Китай с чисто китайским масштабом включился в массовую пропаганду (turf war - войну искусственных покрытий, как окрестили ее блоггеры) в Интернете. Речь идет о создании целой армии «комментаторов», которые должны искусственно управлять общественным мнением в сети на многочисленных форумах, сайтах СМИ и в блогах. У 300 тысяч китайских астротурферов (как можно называть участников этого процесса - астротурфинга) даже появилось собирательное название. «Их еще называют 50-центовая армия, так как за каждый пост они получают всего 50 центов, по сравнению с европейскими расценками на подобные услуги (от $5) это просто слезы», - пишут активисты по борьбе с этим по меньшей мере спорным в плане этики новшеством.
Что такое астротурфинг? Если коротко, то создание искусственного общественного мнения; эмуляция общественной поддержки. Кем? Заинтересованными сторонами. Авторы The Guardian упоминают, что астротурфингом пользуется команда избирательного штаба кандидата в президенты США от Республиканской партии Джона Маккейна, торговая сеть Wal-Mart, в прошлом - Sony. Сегодня, по мнению британских журналистов, этот способ пиара, «впаривающий» нам продукт или кандидата под соусом одобрения общественным мнением, просто расцвел, но китайская 50-центовая армия выводит турфовые войны на новый уровень. - Центр экстремальной ж by Marina Aidova
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Compare [close] - Slovak
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- Astroturfing (snaha o vyvolanie dojmu, že ide o spontánne správanie) sa využíva všade tam, kde je šanca ovplyvňovať vďaka emóciám. Či sa organizácia snaží stať najväčším predajcom mp3 prehrávačov, alebo získať politickú podporu, bude tu vždy snaha o nachádzanie novej formy komunikácie pre dosiahnutie týchto cieľov.
BlogSME - by Linda Vakermanova
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- Astroturfing, ako sa takéto praktiky nazývajú, ťaží z anonymity webu, a nebol výnimkou ani na Slovensku. - etrend.sk by Linda Vakermanova
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Compare [close] - Romanian
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- practica PR de mediatizare/sustinere in mod artificial a unui produs, sau a unei persoane (fie ea si politica), a unui brand, care in realitate si in mod firesc nu ar avea sanse intemeiate de succes. O manipulare a dezinformarii. O forma de propaganda.
Practica de a imprastia zvonuri. wikipedia - by Stylish Translations
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- Astroturf: it's like "grassroots" organizing, but fake, and it's the new promotion vehicle of choice for corporations with a message. Consumers have long since learned that when a Fortune 500 company shows up at a regulatory hearing and insists that some new plan is "better for consumers," it usually turns out to be better for the company. When a "neutral," non-corporate research and advocacy group pitches the same idea, it can sound a whole lot better. That's why plenty of large companies have founded or sponsored such groups, a fact that gets surprisingly little mention in the media. Bruce Kushnick calls out journalists for their shoddy reporting of such astroturf groups in a new piece in the Nieman Watchdog, a publication of Harvard's Nieman Foundation for Journalism, and illustrates exactly why we need to pay closer attention.
http://arstechnica.com/tech-policy/news/2007/05/laws-for-sale-astroturfing-and-citizen-apathy-on-the-rise.ars - arstechnica by Stylish Translations
- But what's more interesting about this triumvirate is the fact that it's being employed in the recent slew of corporate-backed, faux grassroots outbursts (also known as "astroturfing" campaigns) across the country. - alternet by Stylish Translations
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Compare [close] - Portuguese
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- produção de pseudo-platéia (asto turf)
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- O termo tem sido mantido sem sua tradução em inúmeros sites.
Astroturfing é a prática de produzir uma pseudo-platéia. Por exemplo, você paga para pessoas falarem bem do seu produto (ou mal da concorrência), Internet. - by Marcos Antonio
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- A técnica usada pela campanha de McCain dá pelo nome de astroturfing, ou seja, fazer passar uma acção publicitária ou de relações públicas como sendo um ...
- Internet by Marcos Antonio
- 30 Out 2008 ... O Astroturfing, é uma expressão inglesa que se aplica a campanhas de relaçoes públicas formais, tanto no campo da política como da ...
- Internet by Marcos Antonio
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Compare [close] - Albanian
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- Organizimi pseudospontan përdoret në fushata politike, në reklama si dhe në fushata të ndryshme të informacionit dhe propagandës të cilat janë organizuar paraprakisht por që të krijojnë përshtypjen se janë spontane, të organizuara nga baza. Wikipedia - by shkendije
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- Ne rastet kur kemi organizime pseudospontane dëgjojmë informacione të deformuara nga njerëz të paguar nga kompanitë që janë të dëshpëruara për të shitur prodhimet e tyre ose nga politikanët për të mbështetur kauzën e tyre. - Wiktionary by shkendije
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