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- A technique used by online publishers and advertisers to increase the effectiveness of their campaigns. Behavioral targeting uses information collected on an individual‘s web browsing behavior such as the pages they have visited or the searches they have made to select which advertisements to be displayed to that individual. Practitioners believe this helps them deliver their online advertisements to the users who are most likely to be influenced by them. Sprythink Inc.
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- Behavioral patterns can often reveal far more about an individual's wants and needs than simple demographics. Using AOL's behavioral targeting technology, you can identify the types of patterns that indicate potential customers, and deliver ads accordingly. - AOL Inc. by
- Since the ad is generated by a consumer’s demonstrated interest, behavioral targeting provides stronger, more promising sales leads, allowing marketers to serve relevant ads anywhere within a network of websites. - CBS Interactive Inc. by
- Behavioral targeting technologies work by anonymously monitoring and tracking the content read and sites visted by a designated unique user or IP as that user surfs the Internet. - Search Engine Journal by
Compare [close] - Slovak
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- cielenie reklamy podľa správania návštevníkov, cielenie reklamy podľa správania používateľov
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- Reklamná sieť, ktorú portál Yahoo.com kúpil využíva metódu cielenia reklamy na základe správania užívateľov – v angličtine je táto technika uvádzaná pod pojmom behavioral targeting (behavior = správanie; targeting = cielenie). Marketer - HN Online - by Igor Liba
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- Cielenie podľa správania návštevníkov (behavioral targeting)
Ako koncept je tento spôsob cielenia veľmi podobný cieleniu reklamy v „offline" svete, kombinuje kontext a „zásah", oslovenie príslušných skupín obyvateľstva. Rovnako ako plánovanie takejto kampane v „kamennom" svete, aj na internete je veľmi zložitý proces vzhľadom na množstvo štatistických dát a výskumov, z ktorých treba vychádzať.
Čítajte viac: http://martinkovac.blog.sme.sk/c/70107/Co-znamena-cielenost-v-cielenej-internetovej-reklame.html#ixzz0dhzPa9AS
- Čo znamená „cielenosť“ v cielenej by Igor Liba
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Compare [close] - Dutch
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- Bij behavioral targeting gaat het er dus met name om dat je op basis van informatie (over de bezoeker - gedrag/wie/wat/waar/hoe, etc) keuzes maakt bij het uitserveren van je content (bijvoorbeeld een banner of tekstlink). webanalisten.nl - by Henk Hofman (X)
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- Bij behavioural targeting wordt content (bijv. productaanbiedingen of advertenties) getoond op basis van bezoekersgedrag (denk aan herkomst bezoeker). - marketingfacts by Henk Hofman (X)
- Door gebruik te maken van de behavioral targeting technologie van Wunderloop krijgen internetgebruikers gericht advertenties en informatie te zien op basis van hun surfgedrag.
- Adformatie by Henk Hofman (X)
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Compare [close] - Hindi
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- यह ऑनलाइन प्रकाशकों और विज्ञापनकर्ताओं द्वारा अपने प्रचार अभियानों को अधिक कारगर बनाने के लिए अपनाई जानेवाली तकनीक है. व्यवहारजन्य लक्ष्यीकरण में किसी व्यक्ति के वेब ब्राउज़िंग के व्यवहार के संबंध में जानकारी एकत्र की जाती है जैसे कि वे किन पृष्ठों पर गए हैं या उन्होंने कौन सी खोज की हैं ताकि यह चुनाव किया जा सके कि उस व्यक्ति को कौन से विज्ञापन प्रदर्शित किए जाएँ.
Own research - by C.M. Rawal
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- कुकी और लक्ष्यीकरण: रिपोर्टिंग उद्देश्यों और क्रिएटिव चयन के लिए आप कुकी का प्रयोग कर सकते हैं, बशर्ते जो डेटा आप काम में ले रहे हैं, वह उद्योग के मानकों के अनुसार संग्रहीत हो:
ऑनलाइन व्यवहारजन्य विज्ञापन के लिए NAI स्व-नियामक आचार संहिता (www.networkadvertising.org)
ऑनलाइन व्यवहारजन्य विज्ञापन के लिए IAB UK सद्व्यवहार सिद्धांत (www.youronlinechoices.co.uk/wp-content/uploads/2009/10/IAB-UK-Good-Practice-Principles-for-Online-Behavioural-Advertising.pdf) - adwords.google.com/ by C.M. Rawal
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