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- A (most often graphic) advertisement placed on a web page, which acts as a hyperlink to an advertiser's web site. Avallo Inc.
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- Banner ads were initially judged primarily on the basis of click-through rate (CTR). In the early days of the Web, click-through rates were generally much higher than they are now, perhaps due to the novelty factor. - Crucial Marketing by
- Now you can promote your website with high-quality banner ads that rival those used by major corporations - without the expense or hassle. - addesigner.com by
- Banner ads are usually relatively simple pieces of HTML code, but their presence on the Web and their importance in Internet-based business is immense. - HowStuffWorks, Inc. by
Compare [close] - Spanish
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- Estamos ante un caso de préstamos lingüístico tomado del inglés. Como es sabido, la ciencia informática se desarrolló vertiginosamente en las últimas décadas sin dar tiempo suficiente al proceso normal de localización. Ésta, siempre sucede a los acontecimientos científicos y a veces llega muy tarde para regionalizar anglicismos ya muy arraigados.
Por otro lado, todo intento de localización de esta palabra correría el riesgo de ser "diseminante", es decir: diversificar un significado ya consensuado en la comunidad hispanohablante. Own research - by Diego Carpio (X)
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Compare [close] - Korean
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- 사각형 모양으로, 미국 인터넷 광고 협회(Interactive Advertising Bureau)에서 제안한 규격에 포함된 광고를 말한다. 광고용어 - by Yeonsoon
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- 사각형 배너 광고(rectangle ad)는 단순히 배너 광고나 버튼 광고의 생김새, 즉 모양을 그대로 설명한 용어에 지나지 않는다. 사실상 현재까지 사각형 모양의 광고 외에 다른 모양의 광고 형태가 없었다.
배너 광고의 표준 규격을 정할 당시의 내역을 보면, 풀 배너(full banner)로 468x60 IMU, 하프 배너 (half banner)로 234x60 IMU, 버티컬 배너(vertical banner)로 120x240 IMU 등이 있는 데, 여기서 말하는 사각형 배너 광고는 이들 규격보다 큰 배너 광고가 등장함에 따라 새롭게 추가된 표준 규격의 배너 광고이다.
광고주나 매체사는 배너 광고의 효과성을 높이기 위한 방안을 배너 크기에서 찾게 되었다. 따라서 평준화된 기존의 배너 광고에서 사용자 들에게 조금 더 눈에 띄고자 기존 배너 광고보다 큰 광고가 등장하기 시작하였다. 이러한 추세에 따라 IAB 도 ‘rectangle ad’라고 하여 기존 배너 광고와 분리하여 규격을 정하게 되었다.
새로 정한 사각형 배너 광고(rectangle ad)의 표준 규격을 보면 다음과 같다:
기본 사이즈(rectangle) : 180 x 150 IMU
중간 사이즈(Medium Rectangle) : 300 x 250 IMU
큰 사이즈(Large Rectangle) : 336 x 280 IMU
버티컬 배너 광고(Vertical Rectangle) : 240 x 400 IMU
정사각형 팝업 광고(Square Pop-up) : 250 x 250 IMU - 위와 같음 by Yeonsoon
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Compare [close] Compare [close] - Finnish
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- "Bannerimainonta on verkkomainontaa Internetin WWW-sivuilla. Mainospaikat verkossa ovat yleensä suorakaiteen muotoisia, mistä nimi "banner" (engl. viiri). Mainos on joko staattinen kuva, animoitu kuva tai jollain ohjelmointityökalulla (Java, Flash) tehty animoitu tai interaktiivinen esitys. Mainoksen tarkoituksena on joko kertoa viesti jo itse bannerissa tai saada käyttäjä napsauttamaan mainosbanneria, jolloin selain avaa mainostajan sivun. Mainoksen näyttäjä saa korvauksen joko mainoksen näyttökertojen, näyttöpäivien, klikkausten tai onnistuneiden transaktioiden perusteella." wikipedia - by Pietari Valtonen
- Example sentence(s)
- "Mainosbanneri on nimensä mukaisesti mainos, jolla voidaan mainostaa sivuston sisäisesti eri osioita tai se voidaan linkittää kokonaan toiselle sivustolle..." - Oivanet by Pietari Valtonen
- "Nettilehtien ammattitaito ratkaisee niitä seuraavien lukijoiden määrän. Mitä enemmän lehdellä on lukijoita sitä helpommin lehdet voivat myydä mainostilaa sivuiltaan. Mainosbannerit ovat yleensä lehtien ainoa tulonlähde." - ethesis.helsinki.fi by Pietari Valtonen
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Compare [close] - Polish
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- Forma reklamy internetowej, najczęściej w postaci statycznej lub animowanej grafiki w formacie gif lub animacji wektorowej w formacie flash.
Najczęściej spotykany rozmiar banera to 700x100 i 468x60 pikseli.
Baner reklamowy jest też często odsyłaczem do witryny reklamodawcy. Own research - by Iwona Szymaniak
- Example sentence(s)
- Banner jest jednym z popoularniejszych rozwiązań reklamowych w Internecie, toteż ludzie nauczyli się już omijać go wzrokiem, co podaje w wątpliwośc jego skuteczność. - Słownik SEO SEM by Iwona Szymaniak
- W najnowszych słownikach PWN znajdzie Pani obie formy, banner i baner. Można przypuszczać, że w miarę upowszechniania się tego słowa, forma z pojedynczym n zyska przewagę, a może nawet wyłączność. Nie ma jednak pewności, gdyż niektóre dawno zapożyczone wyrazy wciąż utrzymują podwojoną literę, np. lasso lub corrida (także w spolszczonej postaci korrida). - Poradnia językowa by Iwona Szymaniak
- Osoby zainteresowane tworzeniem bardziej skomplikowanych bannerów powinny zaopatrzyć się w programy GIF Animator lub Jasc Animation Shop 2. - Słownik slangu informatycznego by Iwona Szymaniak
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