Glossary entry (derived from question below)
English term or phrase:
co-branding
Bulgarian translation:
ко-брандиране
English term
co-branding
There are a number of reasons companies embark on co-branding programs. To begin with, they're a powerful way of introducing one company's products and services to the loyalists of another. (NewsFactor Network)
The secret to successful co-branding is to stay true to the brand personality and values, and to choose partners carefully-partners who not only share some of those values, but target similar consumer segments to which value added packages will appeal. (Paul Temporal's Asia Branding Tips )
Most common methods of co-branding online is offering your services, data, products under different company’s identity, while preserving your own brand in less dominant format. (LightMix Design Studio Blog)
4 +2 | ко-брандиране | Atanas Dakov |
Jul 21, 2009 14:33: changed "Kudoz queue" from "In queue" to "Public"
Jul 21, 2009 14:38: Enrique Cavalitto changed "Stage" from "Preparation" to "Submission"
Jul 24, 2009 14:57: changed "Stage" from "Submission" to "Selection"
Jul 24, 2009 21:54: changed "Stage" from "Selection" to "Completion"
Proposed translations
ко-брандиране
За да се създаде един ко-брандиран продукт е необходимо участие на специалисти, покриващи всички етапи в процеса, както от страна на Банката, така и от страна на партньора – в случая „вивател” (сега вече БТК Груп). (уеб-сайта на ПИБ)
AVON MasterCard е съвместен (ко-брандиран) продукт на Райфайзенбанк и козметичната компания AVON Cosmetics, България. Картата е предназначена само за представители на AVON. (уеб-сайта на Райфайзе�)
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