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(to) hate-monger
deep state
Mar 22, 2020 21:05
4 yrs ago
40 viewers *
English term

dayparting

GBK English to French Marketing Marketing
Definition from WordStream:
Dayparting is a pay-per-click (PPC) advertising tactic by which you schedule ads for certain times of day or certain days of the week in order to more effectively target audiences. For example, if you’re advertising your store to local prospects, you can use dayparting to ensure that your ads only show when your store is open.
Example sentences:
For this brand, we were running Facebook Ad campaigns and Google AdWords campaigns. I utilized dayparting only on Facebook Ads, knowing that the marketers would most likely to pay attention to our ad during work hours and not in their personal hours. (Disruptive Advertising)
While dayparting is an extremely useful tool for boosting performance, it’s critical that you employ your ad scheduling strategy in a consistent manner with your campaign goals. (PPC Hero)
Dayparting is useful when you know that your ads will have a greater impact on certain days of the week or times of the day. (AdRoll)
Proposed translations (French)
4 +2 découpage en tranches horaires
Change log

Jan 24, 2020 18:47: changed "Kudoz queue" from "In queue" to "Public"

Feb 14, 2020 00:58: changed "Stage" from "Preparation" to "Submission"

Feb 17, 2020 01:57: changed "Stage" from "Submission" to "Completion"

Mar 22, 2020 21:05: changed "Stage" from "Preparation" to "Submission"

Mar 27, 2020 02:04: changed "Stage" from "Submission" to "Selection"

Apr 1, 2020 21:54:

Apr 4, 2020 14:54: changed "Stage" from "Selection" to "Completion"

Discussion

Bernard Moret Feb 14, 2020:
day parting https://www.definitions-marketing.com/definition/day-parting...
Apparemment et ce depuis 2015, l'appellation anglaise est conservée.
Lorraine Dubuc Feb 14, 2020:
Il s'agit d'une répartition journalière, d'une tranche horaire ciblée, de segments horaires de la journée, de blocs horaires cibles, pour atteindre l'objectif de diffusion d'un contenu.

Proposed translations

+2
Selected

découpage en tranches horaires

Definition from own experience or research:
Il s'agit de découper une journée en différentes tranches ou plages horaires, ce qui permet d'organiser et optimiser des campagnes de publicité, de prise de contact avec des clients ou autres.
Example sentences:
Pour sa part, l’OPA (Online Publishers Association) a choisi un découpage en 5 tranches reprenant la même logique, alors qu’AOL a retenu 4 tranches d’amplitude plus large. (abc netmarketing)
Peer comment(s):
agree Antoine Dequidt
1 hr
agree Charlotte Revill
4 hrs
Something went wrong...
4 KudoZ points awarded for this answer.
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