Apr 14, 2021 00:55
3 yrs ago
6 viewers *
English term

commoditization

GBK English to Chinese Marketing Marketing
Definition from MBA Skool:
a process in which a product or a service becomes so common that the consumers cannot differentiate between the different brands offering the product or the service. This way a product becomes a commodity.
Example sentences:
One way in which a company can delay commoditization is by bundling its commoditized products or services with related offerings, to create attractive packaging that has a unique combination of offerings—even if the offerings themselves are commonplace (Investopedia)
Staying ahead of the competition is harder than ever before due to commoditization. Thousands of companies sell commoditized products, from smartphones to protein bars to clothing items. (Small Business)
Commoditization is bad because it erodes your ability to charge a healthy, profitable fee for what you make or do. When everything looks the same to your buyers, they’ll generally settle on whichever solution or product is the cheapest. (Branding for the People)
Proposed translations (Chinese)
5 +2 商品化
Change log

Apr 1, 2021 20:11: changed "Kudoz queue" from "In queue" to "Public"

Apr 14, 2021 00:55: changed "Stage" from "Preparation" to "Submission"

Apr 17, 2021 01:56: changed "Stage" from "Submission" to "Selection"

Apr 22, 2021 04:54: changed "Stage" from "Selection" to "Completion"

Proposed translations

+2
2 hrs
Selected

商品化

(廉价)商品化/(大众)商品化
Definition from MBA智库·百科:
商品化专指原本不属于买卖流通和通过货币实行交换的事物,在市场经济条件下已经转化或变异为可以进行买卖和货币等价交换。
Example sentences:
在地理中,商品化可以指某地农业的对外供应程度即自给自足并提供消费市场。牧场畜牧业和高度发达的商品化混合农业是典型的高商品化农业类型。 (百度百科)
中国IT行业的兴起更多地是由于科技的廉价商品化(Commoditization),而非在核心竞争力上与美国实现了平起平坐,乃至赶超。 (中研网)
就像中世纪的黑死病一样,几乎所有的现代企业都不同形式地遭受着来自廉价商品化的侵袭。当你需要不断提升产品质量或其他产品功能却为能够与竞争对手比肩而不得不降低售价时,或是当你不得不降低产品质量或产品功用来迎合不断下降的售价时,廉价商品化潮流就来了 (第1财经)
Peer comment(s):

agree Ruidong Chen
1 hr
agree Shuya Zhang
8 days
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4 KudoZ points awarded for this answer.
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