Jan 26, 2022 16:47
2 yrs ago
25 viewers *
English term

drop

English to Chinese Marketing Marketing
this (brand name) first product **DROP** will make you feel ....
this (brand name) **DROP** is inspired by ....

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Drop culture creates excitement and something to look forward to for shoppers. At the same time, it brings significant benefits for brands.
Launching creative and well-timed promotional campaigns has the potential to make your brand go viral. This is a cultural change for many retailers who’ve long had a semi-annual release mentality. Creating the feeling of scarcity and urgency generates hype and demand, which can make products fly off the shelves almost instantly after release.

Proposed translations

7 hrs
Selected

(商品的)限量发行

A drop is a limited release of merchandise, often as a marketing technique by streetwear fashion brands. Drop culture is the thinking, behavior, and community surrounding it.
https://www.dictionary.com/e/fashion/drop-culture/#:~:text=A...
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4 KudoZ points awarded for this answer.
17 hrs

掉落

Some lolita-fashion shops in Taobao would occasionally release a few of dresses that have been ordered but have not been paid (or paid in full) by clients. The release of those dresses is called 现货掉落.
Drop's definition partially fits the action I mentioned above... and literally "drop" means “掉落” in Chinese.

FYR ;)
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2 days 13 hrs

限量发售/限量版

WHAT DOES DROP CULTURE MEAN?
A drop is a limited release of merchandise, often as a marketing technique by streetwear fashion brands. Drop culture is the thinking, behavior, and community surrounding it.
"limited release"在市场营销上如果指的是商品,一般说“限量发售/限量版”,具体意思须根据上下文斟酌。
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