English term
cool hunter
Cool hunters are usually interested in getting what their target audience has to say, and that is why they use an invisible group to do the recordings. Cooling hunting allows marketers to interact with their target audience and are very keen in terms of their opinion. (Usecart)
Cool hunters utilise both overt methodologies such as focus groups, and covert methods such as entering a chat room posing as a member of the target market. (Market Research World)
The irony of the cool hunter is that, by their very existence, the more the cool hunters do their job, the more their job is necessary. The more they do their job, the more they create these hidden pockets of coolness that require discovery and interpretation. (Frontline)
| 4 | Trend avcısı |
Nilay Kacar
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Jan 4, 2021 22:47: changed "Kudoz queue" from "In queue" to "Public"
Jan 20, 2021 00:55: changed "Stage" from "Preparation" to "Submission"
Jan 23, 2021 01:58: changed "Stage" from "Submission" to "Selection"
Jan 30, 2021 01:55:
Feb 19, 2021 01:55:
Mar 21, 2021 01:55:
Proposed translations
Türkiye
Over 15 years of experience
Native in: Turkish 
Works in: English to Turkish, Turkish to English
Trend avcısı
Küresel trend avcısı Trendwatching.com Türkiye pazarına odaklanıyor (webrazzi)
Dünya genelinde 160 binden fazla trend avcısının veri aktardığı ve 3 milyondan fazla üyeye sahip olan Trend Hunter, dünyanın en büyük trend takip oluşumlarından birisi. (marketingturkiye)
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