philgoddard Jun 15, 2013:

I suggested front end And it basically means the same as front office.

S Ben Price (asker) Jun 15, 2013:

BillH Thanks, that is very helpful. It may be front-end. And I agree that in most cases neologisms have different meanings than the source language. I think it's somewhat rare to find one that actually means exactly the thing.

Billh Jun 15, 2013:

May be 'front-end' as in this BBVA document.

https://www.centrodeinnovacionbbva.com/documentos/pdfs/simpl...

[PDF]
Una nueva era para nuestra banca orientada al cliente - Centro de ...
https://www.centrodeinnovacionbbva.com/.../simplebank_spanis...‎
Jan 1, 2012 – Aviso legal: Esta información es confidencial para uso interno. Esta información no debe ser .... En un mundo donde el cliente ha tomado el control, los bancos del futuro han de ayudarles a alcanzar sus objetivos individuales. ... continúa con varios proyectos front-end (valor). Bancos como BNP Paribas, ...

Just a thought.

Billh Jun 15, 2013:

Yes, I think you have to wait until you have found every example of the use of this word in your document and then apply common sense based on the context. As I said, I am always sceptical when Spaniards adopt English words because half the time they misunderstand them or use them in an inappropriate context.

S Ben Price (asker) Jun 15, 2013:

Second example I have come across another example. It sounds like thet are using to mean something along the lines of the “face” presented to the client via the website interface.


Las capacidades de customización fidelizan a los clientes y aportan insight a la entidad. Las capacidades de customización del un web fidelizan al cliente, creando vínculos emocionales y de cotidianidad. Permiten que el cliente perciba el front como algo propio, adaptado totalmente a sus necesidades y que le facilita su operativa habitual.

Customer loyalty capacities provide the company with insight. The capacity to customise websites promotes customer loyalty, creates emotional bonds and continuity. It allow clients to see the front as something that is theirs, fully adapted to their needs, helping them with everyday transactions.

Billh Jun 14, 2013:

Problem here is that this is another English word which may or may not have the meaning we would expect in English.

I keep thinking of 'footing' in this context. So many Spaniards don their tracksuits and trainers and go 'footing' in the park.......

Consejos para hacer footing : Foro enFemenino
foro.enfemenino.com › ... › Deporte - Translate this page
Nov 10, 2011 - 3 posts - 1 author
Comienza haciendo unos estiramientos de los músculos de las piernas y, posteriormente, haz footing con un trote lento, para ir poco a poco aumentando la ...

DLyons Jun 14, 2013:

tomar la iniciativa?