This site uses cookies.
Some of these cookies are essential to the operation of the site,
while others help to improve your experience by providing insights into how the site is being used.
For more information, please see the ProZ.com privacy policy.
This person has a SecurePRO™ card. Because this person is not a ProZ.com Plus subscriber, to view his or her SecurePRO™ card you must be a ProZ.com Business member or Plus subscriber.
Affiliations
This person is not affiliated with any business or Blue Board record at ProZ.com.
Source text - English MARKET OVERVIEW
Mainland China’s robust economy and the increasing purchasing power of the growing middle class combined to stimulate further demand for outbound travel in 2006. The convenience of the IVS, ease of transport and improved economic circumstances also stimulated rapid growth in short-duration “consumption” visits for shopping, dining and entertainment from nearby cities.
There were some challenges. Hong Kong as a destination faced intensifying competition from the growth in direct international air services to and from Mainland cities and the increasing number of countries granted Approved Destination Status (ADS) for outbound travel. There was also some lingering impact on consumer confidence from the recurring problem arising from “low-fare” tours from Mainland China.
To encourage the supply of quality products by operators and travel agents, HKTB has set up designated counters for “Quality & Honest Hong Kong Tours” in key travel agency outlets in cities such as Beijing, Shanghai and Shenzhen since the last quarter of 2006 and extended the scheme to Guangzhou, Nanjing and Hangzhou in early 2007. These Quality & Honest Hong Kong Tour itineraries offered freedom of shopping with absolutely no pressure on visitors to do designated shopping or to join self-paid activities. With the support from its Mainland counterparts, the HKTB launched a series of media, trade and online promotions, and stepped up consumer education and publicity for these tours in the Mainland.
At the same time, the HKTB leveraged on the rapid expansion of internet usage in Mainland China to stimulate direct travel booking. The success of the travel portals such as Ctrip.com and eLong.com along with newcomer Mangocity.com contributed to double-digit growth in internet transaction sales.
Translation - Chinese 市場概覽
2006年，內地經濟表現強勁，加上消費力愈來愈強的中產人士持續增加，進一步刺激外遊需求。此外，便捷的「個人遊」措施、快捷的交通網絡，以及較佳的經濟環境，均有助刺激鄰近城市的內地旅客來港，享受購物、飲食及娛樂，令短暫留港的「消費」旅客人次上升。
Expertise