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 »  Articles Overview  »  Business of Translation and Interpreting  »  Marketing Your Language Services
Marketing Your Language Services
59 articles in this category (not counting subcategories)
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» The perfect e-mail
By Silvia Barra (X) | Published 02/13/2012 | Marketing Your Language Services | Recommendation:RateSecARateSecARateSecARateSecARateSecI
How to transform the first contact with a new customer into a win-win opportunity
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» Marketing for Translators: how to create a compelling domain name or tagline to boost your business?
By Jean-Marie Le Ray | Published 06/21/2011 | Marketing Your Language Services | Recommendation:RateSecARateSecARateSecARateSecARateSecI
Actually, it’s quite difficult for translators to create an original dot-com: there are currently 15,532 domain names with TRANSLATION inside! So I analyzed these 15,532 dot-com names in order to identify creative paths and I finished to come up with 9 useful paths to create compelling domain names or taglines. Let’s see how I proceeded to get this result.
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» Read or weep
By Michal Glowacki | Published 04/12/2011 | Marketing Your Language Services | Recommendation:RateSecARateSecARateSecARateSecIRateSecI
Although it should be obvious that good reading skills are essential to any translator, it's really not. Too many translators don't take the time and effort to read.
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» The Linguist and Social Media: Promotion Through Facebook
By Suzanne Deliscar | Published 02/27/2011 | Getting Established , Marketing Your Language Services | Recommendation:RateSecARateSecARateSecARateSecARateSecI
Social media is here to stay, with its usage spanning across all industries. The languages industry is slowly but surely taking advantage of this vehicle, and individual freelancers should be no exception. This article provides the steps to be taken in using the Facebook medium to enhance a linguist's online presence and produce business leads.
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» Educating the Client, or Zen and the Art of Sanity Maintenance (*)
By Allison Wright (X) | Published 02/21/2011 | Marketing Your Language Services | Recommendation:RateSecARateSecARateSecARateSecARateSecI
Brief discussion on the need to educate the client arose in a recent post-webinar chat. This is a perspective on what the client needs to know about, and from, the translator.
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