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- A technique used by online publishers and advertisers to increase the effectiveness of their campaigns. Behavioral targeting uses information collected on an individual‘s web browsing behavior such as the pages they have visited or the searches they have made to select which advertisements to be displayed to that individual. Practitioners believe this helps them deliver their online advertisements to the users who are most likely to be influenced by them. Sprythink Inc.
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- Behavioral patterns can often reveal far more about an individual's wants and needs than simple demographics. Using AOL's behavioral targeting technology, you can identify the types of patterns that indicate potential customers, and deliver ads accordingly. - AOL Inc.
by - Since the ad is generated by a consumer’s demonstrated interest, behavioral targeting provides stronger, more promising sales leads, allowing marketers to serve relevant ads anywhere within a network of websites. - CBS Interactive Inc.
by - Behavioral targeting technologies work by anonymously monitoring and tracking the content read and sites visted by a designated unique user or IP as that user surfs the Internet. - Search Engine Journal
by Compare [close] - French
- Advertising / Public Relations
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- Le ciblage comportemental est une technique de publicité qui consiste à personnaliser les contenus promotionnels, en fonction du comportement des internautes et de l'identification de leurs centres d'intérêt. Wikipedia - by Kévin Bacquet
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Compare [close] - Hebrew
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- מיקוד התנהגותי הוא שיטת פרסום המכוונת את המודעות המופיעות בעמוד אינטרנט על פי הרגלי הגלישה של הפרט (כגון אתרים בהם ביקר או חיפושים שערך) במטרה להתאים את הפרסום לצרכיו ותחומי התענינותו, ובכך להגדיל את הסיכוי להצלחה במכירת או מתן השירות. Own research - by hana dolgin
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- החברה הנרכשת, המתמחה בתחום הנקרא "מיקוד התנהגותי" היא רשת הפרסום החמישית בגודלה בארה"ב והשניה בגודלה בבריטניה. - Daily Maily
by hana dolgin - Related KudoZ question
Compare [close] - Italian
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- targeting comportamentale
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- "Un report appena pubblicato da TRUSTe, dal titolo "2009 Study: Consumer Attitudes About Behavioral Targeting", mostra un calo delle preoccupazioni degli utenti Internet concernenti il targeting comportamentale: da un’indagine condotta da TRUSTe e da TNS Global risulta infatti che gli internauti stanno gradatamente accettando il fatto che le loro attività di navigazione online vengano monitorate a scopo pubblicitario" Stalkked - by Federica D'Alessio
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- Il Targeting Comportamentale forse più conosciuto nella sua traduzione in inglese: Behavioral Targeting è una tecnica utilizzata dagli inserzionisti online e dai pubblicitari per aumentare l’efficenza delle campagne pubblicitarie.
Il targeting comportamentale utilizza le informazioni riguardanti il comportamento dei visitatori mentre utilizzano Internet, come ad esempio le pagine che hanno visitato o le ricerche che hanno fatto, per selezionare quali annunci pubblicitari far vedere ad ogni singolo visitatore. I sostenitori di questa metodologia credono che questo li aiuti a condizionare maggiormente i visitatori con prodotti che li interessano maggiormente; in altre parole è visto come lo strumento più efficace per far pervenire: “la pubblicità giusta al momento giusto alla persona giusta”.
- Glossario di web marketing
by Federica D'Alessio - La prima “borsa” della pubblicità online basata sul targeting comportamentale
Milano, 20 Marzo 2007 – wunderloop, leader del mercato europeo per i servizi di behavioural e content targeting, ha presentato wunderloop Connect, la prima “borsa” self service aperta per i servizi di pubblicità online basata sul targeting comportamentale. Grazie a wunderloop Connect, per la prima volta il behavioural targeting è disponibile per tutta l’industria online: editori e inserzionisti possono accedere liberamente ai profili utenti, trarne tutti i vantaggi in termini di efficacia e di efficienza e godere dei tassi di conversione della pubblicità basata sul targeting comportamentale.
- Wunderloop
by Federica D'Alessio - Related KudoZ question
Compare [close] - Slovak
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- cielenie reklamy podľa správania návštevníkov, cielenie reklamy podľa správania používateľov
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- Reklamná sieť, ktorú portál Yahoo.com kúpil využíva metódu cielenia reklamy na základe správania užívateľov – v angličtine je táto technika uvádzaná pod pojmom behavioral targeting (behavior = správanie; targeting = cielenie). Marketer - HN Online - by Igor Liba
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- Cielenie podľa správania návštevníkov (behavioral targeting)
Ako koncept je tento spôsob cielenia veľmi podobný cieleniu reklamy v „offline" svete, kombinuje kontext a „zásah", oslovenie príslušných skupín obyvateľstva. Rovnako ako plánovanie takejto kampane v „kamennom" svete, aj na internete je veľmi zložitý proces vzhľadom na množstvo štatistických dát a výskumov, z ktorých treba vychádzať.
Čítajte viac: http://martinkovac.blog.sme.sk/c/70107/Co-znamena-cielenost-v-cielenej-internetovej-reklame.html#ixzz0dhzPa9AS
- Čo znamená „cielenosť“ v cielenej
by Igor Liba - Related KudoZ question
Compare [close] - Dutch
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- Bij behavioral targeting gaat het er dus met name om dat je op basis van informatie (over de bezoeker - gedrag/wie/wat/waar/hoe, etc) keuzes maakt bij het uitserveren van je content (bijvoorbeeld een banner of tekstlink). webanalisten.nl - by Henk Hofman (X)
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- Bij behavioural targeting wordt content (bijv. productaanbiedingen of advertenties) getoond op basis van bezoekersgedrag (denk aan herkomst bezoeker). - marketingfacts
by Henk Hofman (X) - Door gebruik te maken van de behavioral targeting technologie van Wunderloop krijgen internetgebruikers gericht advertenties en informatie te zien op basis van hun surfgedrag.
- Adformatie
by Henk Hofman (X) - Related KudoZ question
Compare [close] - Albanian
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- Targetimi sipas sjelljes është një teknikë e përdorur nga reklamuesit dhe publikuesit në internet për të rritur efikasitetin e fushatave të tyre të marketingut. Own research - by Αlban SHPΑTΑ
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- Metodat me te perdorura per segmentimin e tregut jane: segmentimi gjeografik, ....segmentimi demografik, ....segmentimi psikografik, ....segmentimi sipas sjelljes (behavioral segmentation)
(për fat të keq nuk munda të gjej referenca për targetimi sipas sjelljes, por shembulli për behavioural segmentation tregon përdorimin e "behavioral" në zhargonin e marketingut në shqip). - Best-Alb
by Αlban SHPΑTΑ - Related KudoZ question
Compare [close] - Polish
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- targetowanie behawioralne
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- Targetowanie behawioralne polega na emisji reklam dobranych zależnie od pogłębionego profilu behawioralnego danego internauty. Profil taki tworzony jest w oparciu o odwiedzane przez niego miejsca w sieci czy też wykorzystywane narzędzia. Dodatkowo uwzględniane są tu dane pochodzące z ankiety wypełnianej jednorazowo przez wybranych internautów. Bada ona cechy społeczne takie jak: płeć, wiek, dochód, a także zainteresowania i styl życia użytkowników. Ad.net - by Iwona Szymaniak
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- Dzięki wykorzystaniu targetowania behawioralnego docieramy do określonej grupy użytkowników o dobrze zdefiniowanym profilu. - Behavia
by Iwona Szymaniak - Termin "targetowanie behawioralne" zaczął pojawiać się w mediach branżowych i specjalistycznych publikacjach już kilka lat temu. Początkowo miał status ciekawostki, potem atmosfera wokół niego robiła się coraz cieplejsza, lansowano go na "nowy kierunek reklamy on-line", aż nagle jakby odsunął się w cień. Czy to rynek nie jest gotowy na jego przyjęcie, czy też zawodzi technologia? - signs.pl
by Iwona Szymaniak - Related KudoZ question
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