Marketing techniques for translators

Learn why marketing is so important for freelance translators, how to communicate clearly with your client, improve your professional image and increase your profit

Learn more and get a preview of the course content and quality at the video below:



Modules:

1. Introduction to Marketing.
2. External Marketing (Traditional Marketing).
3. Internal Marketing (Training).
4. Interactive Marketing (Service Management).


Learning objectives:

Learn a set of external, internal and interactive marketing techniques.

Learn how to apply marketing techniques to translation industry.

Understand the foundations for selling freelance services.


What's included?

4 Interactive Flash lessons (one for each module)

Full lessons in web format in detail and links to glossary.

glossary with definitions for key terminology.

Power Point with summary of contents for student's quick reference.

Content reference sections.

5 Online exercises with results (one for each module + final exam).

• Quiz: Marketing concepts.
  
• Questionnaire: Marketing best practices for translators.
  
• Case Study: How to improve my service offering?
  
• Case Study: Service Management Model.
  
• Final Exam: Creating a solid service offering.
  

Register in other courses in this series:

Business skills for translators

Translation project management

Click on the buy button on the right to purchase your seat

Participation fee includes:

• Access to the 4 module interactive course, course materials, exercises and exams.
• Certification of participation (will be issued after completion of final course exam)

Steps to take your training:

1 - Register & Pay

To register in this session please click on the "register and pay later" button on the right. Your status will be marked as "registered" and it will indicate only your interest in the training session. Status changes to registered and paid when payment is processed and informed to ProZ.com.

To purchase your seat at this session please click on the "Purchase" button. Allow some time for payment processing if you are paying by wire transfer.

If you have training credit and want to use it for this session, please click on the "purchase - use my training credit" button.

After your payment is received, your status will be changed to “registered and paid” and your spot for the session will be secured. An invoice and receipt of payment will be sent to you for your records.

2 - Get access to the course

After payment you will be given access to the eLearning platform to start with the course. The access link will become visible in the course page and you will also receive the access link via email.

If you are purchasing the course in advance (pre-order) you will be granted access once the course is made available for the first time.

Upon completion of the training feel free to submit a support request reporting this. A certificate of attendance will be issued for you and it will become available from your home profile page.

Register in other courses in this series:

Business skills for translators

Translation project management

You need a regular Internet connection and an updated version of Flash to take this course.
Flash can be freely downloaded from Adobe. Download the latest version of Flash from Adobe here

J_Angulo    View feedback | View all courses

Bio: With ten years in translation and localization industry -performing translating, editing, proofreading and project management duties- Johanna has also experience as Translation Professor, Content Developer and Copywriter. She holds a B.A. in Applied Linguistics and a Graduate Diploma in Business Administration. She is also a Certified Localisation Professional by The Institute of Localisation Professionals. Nowadays, she works as Operations Manager for Jangulo, a localization company which works with leading LSPs and companies from around the world offering a wide-range of services, from translation to creative writing..