14:20 - 15:12 GMT
FINISHED
"Translating Success: Mastering Client-Centric Communication in a Digital World"
Presented by
Tanya Quintieri
Communicating with (direct) clients who are unfamiliar with the translation process can be a challenge. However, clear and proactive communication is vital in ensuring successful translation projects.
In the first section, "Building the Foundation," Tanya will give tips on understanding your audience and their expectations and concerns. She'll also delve into the art of building trust from the first interaction and balancing professionalism with approachability. Spoiler alert! Active listening is also important to gather insights and tailor your communication approach.
In section two, "Navigating the Unfamiliar," Tanya will explore how to simplify the translation process for the client and clarify misconceptions. She will let you know how she communicates the value and factors contributing to costs and discuss how customized solutions can help clients better understand how their unique project needs will be met.
In section three, "Guiding Through the Project," Tanya will cover how to help clients provide comprehensive project briefs, create a shared timeline for deliverables and updates, proactively communicate the project's status and any potential roadblocks, and encourage engagement without overwhelming clients.
In section four, "Crossing the Finish Line,“ she’ll share how you can explain the review and revision process to ensure client satisfaction and set expectations for final delivery and post-project follow-up.
Finally, in section five, "Mastering Digital Communication," Tanya will discuss how to write client-friendly messages without jargon, share tips for effective video calls with clients, and she will introduce helpful tools for collaboration and seamless communication.
During the following Q&A session, your specific scenarios or concerns will be addressed.