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Translation glossary: Games Localization

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John Silva
John Silva
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Showing entries 1-50 of 105
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6-sided dieDado de 6 lados 
English to Portuguese   Gaming/Video-games/E-sports
Ad units:A classification of standardized online ad types and sizes, defined by the Interactive Advertising Bureau.
Sakshi Garg
Sakshi Garg
 
English
Advergaming:Games that are developed and distributed for the purposes of promoting a brand; branding is integrated throughout the game environment.
Sakshi Garg
Sakshi Garg
 
English
Advertising equivalency value (AEV):A metric used to equate publicity in news media outlets to its paid advertising equivalent.
Sakshi Garg
Sakshi Garg
 
English
Advertising network:A network representing advertising opportunities, which enable media buyers to reach a broader audience more efficiently using run-of-network buys.
Sakshi Garg
Sakshi Garg
 
English
Alternate reality game (ARG):A cross-media game based on interactive fiction.
Sakshi Garg
Sakshi Garg
 
English
AmmoMunição 
English to Portuguese   Gaming/Video-games/E-sports
Assault rifleRifle de assalto 
English to Portuguese   Gaming/Video-games/E-sports
AttackAtacar
Thaís Bertholino
Thaís Bertholino
 
English to Portuguese
Avatar:A graphic identity used to represent people in virtual worlds and social communities.
Sakshi Garg
Sakshi Garg
 
English
Banner blindness:The tendency for Web site viewers to ignore display ads.
Sakshi Garg
Sakshi Garg
 
English
Beacon:A line of code placed in an ad or on a Web page to track behavior, also the name of a Facebook service, which tracks and shares member behavior.
Sakshi Garg
Sakshi Garg
 
English
Behavioral targeting:Delivering advertising with a high degree of relevance to those exposed, based on user behavior online.
Sakshi Garg
Sakshi Garg
 
English
Blog:Short for Web log; an online commentary, which may take the role of diary or column.
Sakshi Garg
Sakshi Garg
 
English
Brand democratization:The shared development and promotion of brand meaning by consumers and the brand’s own architects.
Sakshi Garg
Sakshi Garg
 
English
Brand engagement:The process or outcome of developing a meaningful, memorable, favorable relationship between a brand and its customers, particularly through interactive experiences.
Sakshi Garg
Sakshi Garg
 
English
Brand equity:The financial value of a brand, developed as a result of high levels of brand aware- ness and strong, favorable, unique perceptions of the brand’s image.
Sakshi Garg
Sakshi Garg
 
English
Brand terrorists:People who seek to harm a brand by spreading negative information or by vandalizing branded areas in social communities.
Sakshi Garg
Sakshi Garg
 
English
BuffadoSignifica está fortalecido 
Portuguese   Gaming/Video-games/E-sports
Bumped Specular shaderSombreador de colisão especular
Fernando Schramm
Fernando Schramm
 
English to Portuguese
Citizen advertising:Content created by consumers using verbal and/or visual imagery to inform, persuade, or remind other consumers about a brand, resulting in an ad unit, also called V-CAMs (viewer-created ad messages).
Sakshi Garg
Sakshi Garg
 
English
Citizen endorsers:Consumers who recommend products by submitting online product reviews.
Sakshi Garg
Sakshi Garg
 
English
Citizen marketing:Marketing for a brand by customer enthusiasts who share information about the brand and generate media coverage.
Sakshi Garg
Sakshi Garg
 
English
Clickthrough rate:The response rate of an online ad, based on the percentage of those who were exposed to the ad who also clicked through.
Sakshi Garg
Sakshi Garg
 
English
Clickthrough:The action of clicking on an online ad to reach the Web site promoted.
Sakshi Garg
Sakshi Garg
 
English
Clutter:The presence of too much advertising in a space.
Sakshi Garg
Sakshi Garg
 
English
Collective detective:A term for the collaboration of a team of game players.
Sakshi Garg
Sakshi Garg
 
English
Compensated consumer-generated media (cCGM):Consumer-generated content for which the brand has paid the consumer.
Sakshi Garg
Sakshi Garg
 
English
configurationconfiguração
Thaís Bertholino
Thaís Bertholino
 
English to Portuguese
Consumer-fortified media (CFM):Consumer-generated content that is created around the existence of some other content, such as responses to blog postings.
Sakshi Garg
Sakshi Garg
 
English
Consumer-generated media (CGM):User-generated content that reflects first-person commentary about brand experiences.
Sakshi Garg
Sakshi Garg
 
English
Consumer-generated multimedia (CGM2):A type of consumer-generated media that includes audio, video, and perhaps animation.
Sakshi Garg
Sakshi Garg
 
English
Consumer-solicited media (CSM):A form of consumer-generated media to which consumers are invited to contribute content.
Sakshi Garg
Sakshi Garg
 
English
Contact comfort:A motive for the development and maintenance of relationships online, especially in the context of social communities.
Sakshi Garg
Sakshi Garg
 
English
Contextual advertising:Targeting of online advertising based on matching the content of the ad with the context of the Web site chosen to display the ad.
Sakshi Garg
Sakshi Garg
 
English
Conversion rate:The percentage of people exposed to an ad who clickthrough and make a purchase.
Sakshi Garg
Sakshi Garg
 
English
Conversion:Response to an ad’s call to action, especially in the form of purchase.
Sakshi Garg
Sakshi Garg
 
English
Cost per acquisition (CPA):The cost to acquire a customer, based on the total cost of advertising divided by the number of customers acquired, also referred to as cost per conversion, cost per inquiry, cost per lead, or cost per sale.
Sakshi Garg
Sakshi Garg
 
English
Cost per thousand (CPM):The cost to reach 1,000 people; pricing is based on number of ad impressions served over a period of time.
Sakshi Garg
Sakshi Garg
 
English
CounterPeça 
English to Portuguese   Gaming/Video-games/E-sports
CounterPeça 
English to Portuguese   Gaming/Video-games/E-sports
Credlining:A term that refers to the scorecards produced by consumers who analyze product information and post accurate information online for other consumers.
Sakshi Garg
Sakshi Garg
 
English
Crowdsourcing:The use of the general public to accomplish professional work.
Sakshi Garg
Sakshi Garg
 
English
Curtain:The invisible line separating the players from the puppet masters in an alternate reality game.
Sakshi Garg
Sakshi Garg
 
English
Dagger SpeedUma adaga de ataque rápido 
English to Portuguese   Gaming/Video-games/E-sports
Decoyisca 
English to Portuguese   Gaming/Video-games/E-sports
DecoyArmadilha 
English to Portuguese   Gaming/Video-games/E-sports
demodemonstração
Elisabete Cunha
Elisabete Cunha
 
English to Portuguese
DemoDemonstração 
English to Portuguese   Gaming/Video-games/E-sports
Digital dialogue:A phrase used to denote the conversation that can exist between customers and brands using online media.
Sakshi Garg
Sakshi Garg
 
English
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