The Mind-Body Connection: Translating Health and Wellness Trends for the Consumer Market

Consumer health products, green living and lifestyle brands form an interesting niche for translators with a background in health, but these are uncharted waters when it comes to terminology and regulatory issues. How do you keep up with a growing cornucopia of jargon and slang? How do you unpack terms, such as ‘conscious uncoupling’ or ‘alkaline cleanses’? Can you merge science and marketing without green washing? What are the best strategies for translating this food for thought?

At the end of this session, participants will be able:

- To identify the spectrum of documents and opportunities in the health and wellness translation market.
- To understand the primary jargon, terminology and lexical challenges in translating an intersection of medical, wellness and marketing materials.
- To learn to transfer source meaning to effective and engaging target context.
- To understand the conventions, tips and "dos" and "don'ts" for translating wellness materials that add value and authenticity to the content.

Translators already specialising in marketing and general translation.
Translators considering crossing over from technical medical into health and well-being.
Medical translators interested in expanding the breadth of their practice.

At the end of this session, participants will be able:

- To identify the spectrum of documents and opportunities in the health and wellness translation market.
- To understand the primary jargon, terminology and lexical challenges in translating an intersection of medical, wellness and marketing materials.
- To learn to transfer source meaning to effective and engaging target context.
- To understand the conventions, tips and "dos" and "don'ts" for translating wellness materials that add value and authenticity to the content.

To purchase your seat at this session please click on the "buy" button. Available slots are limited and will be assigned to registered and paid participants as soon as payment is reported. Early payment is advised in order to secure participation. Allow some time for payment processing if you are paying by wire transfer.

After your payment is received, your status will be changed to “registered and paid” and your spot for the session will be secured. An invoice and receipt of payment will be sent to you for your records.

How do I access the online platform?

72 hours before the webinar takes place, you will receive an invitation to join the session. Please, click the registration link or button provided in the invitation email and complete the registration form.

For PC-based Users:

• Required: Windows 7 – Windows 10
• Required: Google Chrome v39 or later; Mozilla Firefox v34 or later; Internet Explorer v8 or later (JavaScript™ and Java™ enabled)
• Required software: GoToWebinar desktop app; JavaScript enabled
• NOT required: Microphone - attendees can communicate with the trainer through incorporated chat.

• Internet Connection Required: 1 Mbps or better (broadband recommended)
• Recommended: 2GB or more of RAM (recommended)


For Mac®-based Users:

• Mac OS X 10.8 (Mountain Lion) – 10.11 (El Capitan)
• Required: Microsoft Edge; Apple Safari v6 or later
• Required software: GoToWebinar desktop app; JavaScript enabled
• NOT required: Microphone - attendees can communicate with the trainer through incorporated chat.

• Internet Connection Required: 1 Mbps or better (broadband recommended)
• Recommended: 2GB or more of RAM (recommended)

Join from Android

• Operating system: Android 4.0 (Ice Cream Sandwich) or later
• Internet connection: 3G connection or better (WiFi recommended for VoIP audio)
• Software: Free GoToWebinar App from the Google Play Store



Recommendations

• For the visual section of the training course, we recommend that you have a 64kbps link. This means using an ISDN line or Broadband. Wireless connection is NOT recommended.
• For the audio section of the training course, we recommend that you have a headset or speakers.
• We recommend that you log in 30 minutes in advance of the start time to prepare for the training course.

Courses will be open half an hour before the start time. Please login before the start time to ensure that everything on your system is working correctly.

 Erin Lyons    View feedback | View all courses

Bio: Erin M. Lyons is a full-time French to English and Italian to English translator, medical writer, and consultant and the Owner and President of BiomedNouvelle. Her primary areas of focus include clinical research, pharmaceuticals, medical devices, and cosmetic products and she has split her professional career between Europe and the U.S. She has a BA in Romance Languages and Literature from the University of Chicago and an MA in Italian and French Translation from the Monterey Institute of International Studies. She has presented at several ATA Annual Conferences, as well as at the 2011 World Congress of the International Federation of Translators and the 2013 ProZ.com International Conference (Porto) and 6th Annual Congress and Training in France (Biarritz).