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Pricing of your products and services is not a matter of simple arithmetic. It is essentially your encrypted business signature. This course emphasizes why pricing is a critical component of freelancers and agency owners business success. Taking live examples, the course provides guidance on how to make sustainable, forward looking and growth-focused pricing decisions.
Topics covered in the video
Price generally has an association of a number, an arithmetical entity. But in an open, fragmented, un-regulated and very competitive market like translation, pricing is the key for business success - both short and long term.
Pricing is equally important for both freelance translators and agencies and needs to be considered while buying and selling translation products. The art and science of pricing should be considered when engaged in selling [ freelancer ] and buying [ agency ] and then selling upstream [ upstream agency to end customer ].
The video delves into many areas of business that are compressed and encrypted into a shorthand dialog "price". Topics include: competition, value-addition, investment, quality and perception of quality, self-image and perception of it.
De-encrypting pricing - What you pricing says about you and the market you serve
* 1. What is your self-valuation ?
* 2. How aware are you of market forces ?
* 3. How sensitive are you regarding competition ?
* 4. Your investment, commitment and research level
* 5. How to read value add from a pricing data [ for Agencies ]
* 6. How to read dependability and commitment from pricing data [For agencies]
Pricing Tips and Guidelines
* The basic arithmetic of pricing - starting point
* Information asymmetry - use this market feature in your advantage
* Artful spellout of pricing - communicating the price
* Price as a marketing tool
* Value-based pricing
* How agencies look at pricing data ?
* How to quote a price for a typical project ?
Price is NOT a piece of price-tag alone. It is an encrypted shorthand of many core aspects about you and your business communicated by you to the marketplace.
Price and access information
Click to expand
Price: 15 USD
After you purchase access to this video please visit this link:
Bio: Pritam Bhattacharyya is essentially a Bengali/Sylheti/Assamese linguist with 11 years of experience. He is the Founder and Chief Wordsmith of an agency called Wordsmith Communication. which apart from language services in pan-Indic languages provides Creative Content and Print on Demand Services. He is editor of www.pentasect.com - a bilingual (English / Bengali) cultural monthly ezine on Greater Bengal. He had worked as a Telecom Engineer and later as a IP Network Manager in various cross-cultural Telecom teams worldwide. He holds his Bachelor's Degree in Electronics and Telecommunication Engineering and Masters in Communication Management from Strathclyde Business School, Glasgow. Pritam lives and works in Calcutta, India his city by adoption. His b-log on translation and online business can be seen here at http://wordsmithofbengal.wordpress.com
New presentation on pricing your translation related products and services
Jun 17, 2010
"Pricing of your products and services is not simple arithmetic. It is essentially an encrypted business signature of yours" says Pritam Bhattacharyya creator of the presentation "The Art Science and Commerce of Pricing your translation related products and services"
The video goes into deep areas of business that are compressed and encrypted into a shorthand called Price. These areas are Competition, Value-Addition, Investment, Quality ... See more
"Pricing of your products and services is not simple arithmetic. It is essentially an encrypted business signature of yours" says Pritam Bhattacharyya creator of the presentation "The Art Science and Commerce of Pricing your translation related products and services"
The video goes into deep areas of business that are compressed and encrypted into a shorthand called Price. These areas are Competition, Value-Addition, Investment, Quality and Perception of quality, Self-image and perception of it. Taking live examples, the presentation provides guidelines to make sustainable, forward looking and growth-focused pricing decisions.
If you are interested in the topic of translation pricing and want to read more, you should check the full program at this link http://www.proz.com/training/3538 ▲ Collapse
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Post removed: This post was hidden by a moderator or staff member for the following reason: I appreciate your bringing mistakes in site content to my attention. I'd like to ask that we keep our comments in this thread limited to the session itself. Any feedback on site texts can be submitted via the ProZ.com support center. http://www.proz.com/support Thank you for understanding and cooperation. Best regards, Soledad Azcona ProZ.com staff
Post removed: This post was hidden by a moderator or staff member for the following reason: I appreciate your bringing mistakes in site content to my attention. I'd like to ask that we keep our comments in this thread limited to the session itself. Any feedback on site texts can be submitted via the ProZ.com support center. http://www.proz.com/support Thank you for understanding and cooperation. Best regards, Soledad Azcona ProZ.com staff
Post removed: This post was hidden by a moderator or staff member for the following reason: I appreciate your bringing mistakes in site content to my attention. I'd like to ask that we keep our comments in this thread limited to the session itself. Any feedback on site texts can be submitted via the ProZ.com support center. http://www.proz.com/support Thank you for understanding and cooperation. Best regards, Soledad Azcona ProZ.com staff
I appreciate your bringing mistakes in site content to my attention. I'd like to ask that we keep our comments in this thread limited to the session itself. Any feedback on site texts can be submitted via the ProZ.com support center.
Thank you for understanding and cooperation.
Best regards,
Soledad
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"Little practical information, doesn't really live up to expectation raised by course description. So..." Read moreme good advice though from an experienced colleague, who obviously knows the business. "
"The content was too general, the presentation was too long, a lot of improvising; the trainer skippe..." Read mored one or two slides (I don't know if intentionally). Sometimes it was difficult to follow which point of the presentation was being discussed at the particular moment. I would appreciate more examples. Generally, there was some useful information, but I need to do a lot of additional research to find out about what I had expected to learn from the presentation."
"I found the content to be vague and somewhat superficial. Not as much specific advice as I had hoped..." Read more for after reading the course description."
